Upcoming Social Media Event for PR and Marketing Professionals is Friday,
November 20
NEW YORK, Oct. 13 /PRNewswire/ -- PR Camp New York (www.prcampnewyork.com) and
Bernaise Source Media (www.bernaisesource.com) today announced the lineup of
confirmed moderators for a full day of highly interactive discussions on
social media complete with marshmallows and a virtual campfire. This
first-of-its-kind event in New York will take place Friday, November 20.
PR Camp New York is for PR, marketing and communications professionals at all
levels from business, non-profits, government agencies, associations and
educational institutions.
"New York's PR and marketing community is hungry for all things social media,"
said event organizer Dan Greenfield, principal of Bernaise Source Media. "We
are bringing together an impressive group of brands, agencies and consultants
to share best practices and lessons learned."
Confirmed Moderators and Companies
Stephanie Agresta - EVP, Global Director of Digital Strategy and Social Media,
Porter Novelli
Erin Byrne - Chief Digital Strategist, Burson-Marsteller
Chris Andrew - Vice-President-Group Director Media, Digitas
David Berkovitz - Senior Director of Emerging Media & Innovation, 360i
Joe Ciarallo - Editor, PRNewser.com and Manager, PR Initiatives, mediabistro
Converseon - TBD
Stacy Green - Manager, Internal Comms. & Public Relations, New York Times
Janine Gianfredi, Marketing Manager, Google
Howard Greenstein - President and Social Media Strategist, Harbrooke Group
Andrea Harrison - Strategy Director, Razorfish
Peter Himler - Founding Principal, Flatiron Communications
Jim Issokson - VP, Reputation Management, MasterCard Worldwide
Morgan Johnston - Manager, Corporate Communications, JetBlue
Dina Kaplan - Chief Operating Officer, blip.tv
Joe Kinsbury - Social Media Lead, North America, Text 100
Jonathan Kopp - Global Director, Ketchum Digital
Peter Lucht - Executive Director, External Affairs, Verizon
Alex Norman - Executive Vice President, Schematic
Corvida Raven - Generation Yer and Blogger/Media Strategist, shegeeks.net
Steve Rubel - SVP, Director of Insights, Edelman Digital
Rachelle Spero - Executive Vice President, Digital Media, Cohn & Wolfe
Not Your Typical Social Media Conference
PR Camp New York avoids many of the conventions of a typical conference. There
are no panels and keynotes. Moderators will use scenarios based on actual
business practices to guide attendee discussions and will present
recommendations to the entire camp.
The camp is divided into 4 sessions - each devoted to a particular issue
around a central topic impacting the PR and marketing profession. Each
session is divided into four groups or "cabins" led by a "counselor" who
facilitates discussion. Each counselor then presents the recommendations of
his or her group to the whole camp.
Topics for the four group sessions will be:
-- Get clients and bosses to extend their interest in new media (In this
session, representatives from PR agencies and brands are paired off to
discuss how the two can work together to advance social media efforts.
Together they will lead group discussions.)
-- Help senior professionals tap the social media experience of junior
colleagues. (In this session, senior professionals will be paired off
with very junior counterparts. Together they will lead the group
discussions.)
-- With the blurring of PR and marketing, determine the best ways to
measure success.
-- Help PR and interactive marketing align practices and objectives (In
this session, PR professionals will be paired off with interactive
marketing professionals to lead the group discussions.)
We are also planning a series of demos from startup companies that are
building social media tools specifically designed to help the PR and marketing
professions.
Some of the sponsors for the PR Camp New York are:
Mashable (www.mashable.com)
O'Dywers (http://www.odwyerpr.com)
PR Newswire (http://www.prnewswire.com)
Social Media Club New York (http://socialmediaclub.pbworks.com/NewYork)
Location:
PR Camp New York is from 8:00 AM - 5:00 PM
92nd Street Y Tribeca
200 Hudson Street in Tribeca
New York, NY 10013
To register: http://www.prcampnewyork.eventbrite.com
About Bernaise Source Media: The organizer of PR Camp New York is Dan
Greenfield. He is principal of Bernaise Source Media, an Atlanta-based
consulting firm that blends the power of new and traditional media to promote
brands and manage corporate reputations. A former EarthLink corporate
communications vice president, Greenfield is a respected industry blogger, an
award-winning video producer and has advised CEOs and members of Congress.
For further information, visit: http://www.bernaisesource.com
SOURCE Bernaise Source Media
Daniel Greenfield, +1-404-310-0023, dangreenfield@bernaisesource.com
