Lifefactory Inc., Makers of BPA Free Baby Bottles, Announces Initial Round of Venture Financing

Seed Round Led By Greenhouse Capital Partners LP Raises $750,000
SAUSALITO, Calif.--(Business Wire)--
Lifefactory Inc. (formerly known as Babylife), a design and manufacturing firm
of green consumer products for adults and infants including BPA free baby
bottles, today announced it has completed its $750,000 initial funding round.The
seed financing was led by Greenhouse Capital Partners LP, a seed and early stage
venture capital firm specializing in cleantech investments and innovations.Prior
financing was through friends and family.In connection with the transaction,
Peter Henig, managing partner at Greenhouse Capital Partners LP, joined
Lifefactory`s Board of Directors.

The new funds will help Lifefactory to continue rapid growth and take advantage
of the demand for innovative bisphenol A (BPA), phthalate, and polycarbonate
free products, both amongst its strong customer base and with new customers.The
capital will also be used to expand Lifefactory`s sales and marketing of its
initial products - the Wee Go BPA free glass baby bottles with patent pending
protective silicone sleeves and soon to be released Wee Go teether and further
the development of Lifefactory`s environmentally friendly consumer products for
the juvenile products and health-conscious adult lifestyle industry.

"This investment represents an endorsement of Lifefactory`s unique approach to
healthier products.It confirms we are on target with our strategy of providing
some of the most beautifully designed and environmentally sensitive infant
products available on the market," said Pam Marcus, president and co-founder of
Lifefactory."We are thrilled to have the support and experience of Greenhouse
Capital as we pursue a global expansion for all of our existing and soon to be
released adult focused storage products."

Started in 2007 by entrepreneurs Pam Marcus and Daren Joy, Lifefactory fuses
modern design and scientific research to make products that are developmentally
appropriate, innovative, healthy, and earth-friendly.

"In an economy fraught with declining demand in so many sectors, it is exciting
to find a company such as Lifefactory that continues to show expansion.The
simplicity of design, the advantages in health, safety and durability, and the
strength of the founding team`s vision for creating a green consumer products
company make us highly confident that Lifefactory can become a significant
player in the retail marketplace," stated Peter Henig, managing partner of
Greenhouse Capital."We are excited to be an investment partner in the company`s
growth at this time."

Lifefactory also announced that Jen Millard, currently executive vice president
of retail client services for Zoom Systems, has joined the company`s board of
directors.Prior to Zoom Systems, Millard held executive positions in retail
operations with Nambe LLC, Saks Inc, Brown Shoe Group, Bed Bath and Beyond, and
Sears.

About LifeFactory

Lifefactory is the leading innovator of environmentally friendly and health
conscious juvenile products.Lifefactory products can be found in over 500 retail
locations throughout the US, Canada, and Europe.Major retailers include
Nordstrom, babyGap Home stores and online, and Amazon.Founded in 2007,
Lifefactory is a privately held company based in Sausalito, California.
Additional information about the company is available at www.lifefactory.com.

About Greenhouse Capital Partners

Greenhouse Capital Partners, a seed-stage venture capital firm dedicated to
fostering innovation in cleantech and select other emerging technologies,
provides strategic guidance as well as seed and Series A financing to companies
at their earliest stages of creation.Founded in 2006, Greenhouse Capital is
located in Sausalito, California.www.greenhousecapital.net

Lifefactory
Jennifer Eagen, 415-407-1329
Jen@lifefactory.com

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