True Religion to Open Store in Union Square Retail District in New York City

- Marks Fourth Location for Branded Store in Manhattan -
VERNON, Calif.--(Business Wire)--True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the
lease signing for its newest branded store in the Union Square retail
district of New York City. Located on Broadway, near 17th Street, the
1,440 square-foot branded store will offer shoppers the entire True
Religion collection for men, women and kids, including its signature
denim, expanding sportswear, and a full range of licensed product,
such as footwear, swimwear, headwear and handbags. The store is
expected to open in summer of 2008.

The Union Square retail district is one of Manhattan's premier
shopping, restaurant and tourist destinations with an eclectic mix of
high-end luxury tenants and premium brands including Diesel, G-Star,
Puma, Juicy Couture and Coach. The recently renovated shopping
destination offers locals and visitors an urban thoroughfare with
Union Square Park, the popular Greenmarket, multiple theaters, and
convenient access to the subway.

"The Union Square neighborhood is recognized for its distinct
character and premier shopping attractions making it an ideal location
for our fourth store in Manhattan," said Jeffrey Lubell, chairman and
chief executive officer of True Religion. "Along with our existing
SoHo branded store, our new store locations in 2008 on the Upper East
Side, the Time Warner Center on the West side and Union Square, should
all attract a diverse customer base."

"It is estimated that 500,000 people pass through the Union Square
corridor each day," said Michael Buckley, president. "With such strong
foot traffic, we are confident our True Religion branded store will
enhance Union Square's retail environment, as well as serve as a
successful location for our growing business."

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium
aspirational brand. The company designs, manufactures and markets True
Religion Apparel products, including its premium True Religion Brand
Jeans. Its expanding product line, which includes high quality
distinctive styling and fit in denim, sportswear, and licensed
products, may be found in premium department stores and boutiques in
50 countries around the world, including the United States, Canada,
Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece,
Italy, Mexico, Australia, South Africa and China. For more
information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995. These statements are based upon our
current expectations and speak only as of the date hereof. Our actual
results may differ materially and adversely from those expressed in
any forward-looking statements as a result of various factors and
uncertainties, including uncertainties as to the nature of the apparel
industry, including changing customer demand and tastes, seasonality,
customer acceptance of new products, the impact of competitive
products and pricing, dependence on existing management and general
economic conditions. Our Annual Report on Form 10-K, recent and
forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on
Form 8-K, and other SEC filings discuss some of the important risk
factors that may affect our business, results of operations and
financial condition. The Company undertakes no obligation to revise or
update publicly any forward-looking statements for any reason.

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
323-266-3072
or
Investor Relations:
ICR, Inc.
Andrew Greenebaum / Laura Foster
310-954-1115

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