CCID Consulting: Digital Camera Sales in China are Expected to Reach 8.3701 Million...

CCID Consulting: Digital Camera Sales in China are Expected to Reach 8.3701
Million Sets in 2007

BEIJING, Jan. 10 /Xinhua-PRNewswire/ -- CCID Consulting, China's leading
research, consulting and IT outsourcing service provider, and the first
Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange:
HK08235), released its article on digital camera sales in China, which are
expected to reach 8.3701 million sets in 2007.
China's digital camera market is experiencing a stage of fast growth and
gradual maturing. Sales volume in the first 3 quarters of 2007 reached 5.9208
million sets. The figure for 2007Q4 is expected to hit 2.4493 million sets.
For the whole year, total sales volume will reach 8.3701 million sets, up by
29.9% over 2006.
Quarterly sales volume changes have become smaller, while sales were more
evenly distributed between quarters; Market structure was further upgraded.
Products with over 7 MP gradually became more important. Consumer digital
cameras generated less profits; the digital SLR field became a focus of
attention for vendors; Improving channel policies and strengthening channel
control became a focus of digital camera vendors' channel strategies.
Fig. 1: Sales Volume in China's Digital Camera Market 2007Q1-Q3 and
Forecast for Sales Volume in 2007Q4
here

Source: CCID Consulting, Oct. 2007

Fig. 2: Sales Volume and Year-on-Year Growth Rate in China's Digital
Camera Market in 2006 here

Source: CCID Consulting, Feb. 2007

Fig. 3: Product Structure of China's Digital Camera Market in 2007Q1-Q3 --
By Pixel Numbers here

Source: CCID Consulting, Oct. 2007

The fast-growing digital SLR camera market became a new industry growth
point in 2007. The 2 major vendors Canon and Nikon continued to monopolize
China's digital SLR camera market. However, Sony, Olympus, Samsung, Panasonic,
Sigma and Pentax also stepped up their efforts to develop the digital SLR
camera market. New digital SLR cameras continued to emerge in 2007.
Competition in China's digital SLR camera field has intensified in 2007.
Total sales volume during the year is expected to reach 310,000 sets, up by
47.6%.
As digital camera sales enter a thin profit era, all brands will have
basically the same profit ratio and channel competition will never have been
more intense. In China's present digital camera market, sound channel policies
will be the key for expanding market shares. Meanwhile, the market impact of
strengthening channel control and management has also become apparent. It was
a focus of digital camera vendors' channel strategies in 2007.
Canon has built upon its strong brand reputation and adopted a flattened
channel model to get as close to consumers as much as possible. Like Canon,
Sony is also pursuing a flattened channel mode. Kodak has three types of main
marketing channel models: IT agent channel, department store channel and
exclusive imaging instrument stores. In the future, all major vendors will
strengthen their advantageous channels and penetrate into disadvantageous
channel. Nikon will also adopt flattened channels, while Kodak will strengthen
its channel sales model featuring over 9,000 developing and printing shops.
Samsung, Huaqi and BenQ will strengthen their advantageous IT channels and
penetrate into chain home appliance stores and department stores.
In 2008, China's digital camera market will continue to grow quickly.
Sales volume is expected to top 10 million sets, hitting the target of 10.25
million sets. China's digital camera market will be further upgraded
structurally. The family consumer segment will continue to be a new growth
point in the market. It will be very difficult for SLR digital cameras to
become the mainstream product in the digital camera market in the following
two years.
About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as "CCID Consulting"), the
first Chinese consulting firm listed in the Growth Enterprise Market of the
Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is directly
affiliated to the China Center for Information Industry Development
(hereinafter known as "CCID Group"). Headquartered in Beijing, CCID Consulting
has set up branch offices in Shanghai, Guangzhou, Shenzhen, and Harbin, with
over 300 professional consultants and industry experts. The company's business
covers over 200 large and medium-sized cities in China. Apart from home market
development, CCID Consulting establishes international cooperation links
across the United States, the Asia-Pacific region and Europe with agents in
the U.S., Japan, South Korea, Australia, Singapore, Italy and Russia, with the
aim of going global.
Based on four major competitive areas: powerful data channels, industrial
resources, intense knowledge and a deep understanding of information
technology, CCID Consulting provides customers with consulting, research and
IT outsourcing services covering strategic planning, IT applications,
marketing strategies, human resources and information technology outsourcing.
Customers range from industrial IT users, telecommunications companies, energy
companies, finance companies, and automobile companies, to government
departments at all levels and diversified industrial parks. CCID Consulting
commits itself to be the number 1 consultant in strategic consulting, the
number 1 brand for strategic consultancy, the number 1 advisor for enterprise
management and the number 1 consultant for government decision-making.
For more information, please contact:

Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com

SOURCE CCID Consulting Co., Ltd.

Cynthia Liu, Coordinating Manager of CCID Consulting Co., Ltd.,
+86-10-8855-9080, or liuyan@ccidconsulting.com