Move Over Botox - Beverly Hills' Simoni Plastic Surgery to Hold the First Ever Dysport Party

Move Over Botox - Beverly Hills' Simoni Plastic Surgery to Hold the First Ever
Dysport Party
Thursday, October 15, 2009, 7 to 9 PM

BEVERLY HILLS, Calif., Oct. 13 /PRNewswire/ -- Botox® parties are so last
year. With the recent FDA approval of Dysport, Botox® finally has its first
and only rival. Consumers and the plastic surgery industry at large are
expecting some changes to the anti-aging game as a result of this new
competition. Many are hoping this rivalry between Botox® and Dysport will
result in not only price reduction, but quality improvement, both of which
will benefit consumers directly.

For years, Allergan's Botox® has dominated the market without any major
competition. The unmatched and cost effective results provided by Botox® have
made it the number one cosmetic procedure in America. No other aesthetic
product is as popular nor has hosted as many parties throughout the country.

Botulinum toxin A is the active ingredient of both Dysport and Botox. The
diluted Botulinum toxin A relaxes the muscles that cause wrinkles, decreasing
unsightly lines. Allergan, the company behind Botox®, has enjoyed an
unrivaled market for years, repeatedly raising its prices every year. Even
the recent downturn in the economy has not seemed to diminish the need for
this luxury item. "Interestingly the number of Botox® requests has increased
in recent months," explains Dr. Payman Simoni, a Beverly Hills plastic
surgeon. "As more people cannot afford costly surgical procedures, a
temporary yet affordable fix has become more attractive," he said.

"With Dysport, medical manufacturer Ipsen introduces the only other FDA
approved botulinum toxin, and the happy days of no competition may be over for
Allergan," said Dr. Simoni. "This may spur on pricing competition that will
benefit consumers. Also this competition may trigger further attempts to
improve on to the next 'bigger and better' products," he concluded.

Payman Simoni, MD is a dual board certified plastic surgeon and the founder of
Simoni Plastic Surgery, a Beverly Hills plastic surgery practice. He is the
creator of the revolutionary procedure, the Simoni Lift, a one-hour
comprehensive face lift that is performed without the need for general
anesthesia. His revolutionary procedures have been featured in or on The New
York Times, The View, Reuters, CNN, EXTRA, KTLA, Entertainment Tonight, The
Insider, OK! Magazine, GMTV, 10 Years Younger, Telemundo, and The Orange
County Register..

SOURCE Simoni Plastic Surgery

Ben Cooke, +1-310-720-1214, ben@lucidpublicrelations.com