Barnes & Noble Booksellers Implement In-Store Recommended Reading for Young Readers by James Patterson's ReadKiddoRead

Thu Nov 5, 2009 7:08am EST
 
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Barnes & Noble Booksellers Implement In-Store Recommended Reading for Young
Readers by James Patterson's ReadKiddoRead


NEW YORK, Nov. 5 /PRNewswire/ -- Barnes & Noble, Inc. continues its storied
tradition of making books and reading more accessible to kids with its newest
addition to the Children's section:  both in-store and online, Barnes & Noble
now features an array of titles as recommended by #1 bestselling author James
Patterson and his website dedicated to making kids readers for life,
ReadKiddoRead.com. 

(Photo:  http://www.newscom.com/cgi-bin/prnh/20091105/NY05752 )

ReadKiddoRead.com was born out of Patterson's lifelong passion for getting
people excited about reading, and his firm belief that the very best way to
get kids reading is to give them books they're going to love. 
ReadKiddoRead.com - an easy to use, thoughtful and thorough compendium of such
titles - selects its books for review based on the book's sheer ability to
inspire interest, passion, and a desire to keep going back for more.  

Of the 300 children's book titles reviewed on ReadKiddoRead.com, twenty-one
have been singled out by Barnes & Noble, including such titles as The Homework
Machine by Dan Gutman, The Invention of Hugo Cabret by Brian Selznick, and
Holes by Louis Sachar. The bookshelf feature is will run in select stores
through the first week of November, and exists online at BarnesandNoble.com.  
 

James Patterson said, "I'm passionate about helping parents, teachers,
librarians and adults everywhere find vital 'first impression' books for kids,
and igniting a lifelong reading habit and it's very evident that Barnes and
Noble is too."

"We think James Patterson is a great author and we couldn't be more pleased to
have someone of his stature recommending books to young readers," said Jaime
Carey, Chief Merchandising Officer, Barnes & Noble.

Since his first novel, The Thomas Berryman Number, won the Edgar Award in
1976, James Patterson's books have sold more than 170 million copies
worldwide. His Alex Cross series, including Kiss the Girls and Along Came a
Spider, is the most popular detective series of the past twenty-five years. He
began writing books for all ages when his son, Jack, didn't exactly love
reading, and he took it upon himself to fix the situation if he could. The
Maximum Ride and Daniel X series for younger readers have spent more than 200
weeks on national bestseller lists, and a new series entitled Witch & Wizard
will be released in December of this year. All three series are in Hollywood
development. He writes full-time and lives in Florida with this family. 

James Patterson's ReadKiddoRead.com is a web site designed to help parents,
teachers, and librarians ignite the next generation's passion for reading by
recommended books carefully chosen for their ability to get kids excited about
reading.  Complete with age designations, thoughtful book descriptions, author
and celebrity interviews (Jeff Kinney, Rick Riordan, Julie Andrews, Lemony
Snicket, and more), links to online retailers and more, ReadKiddoRead.com
helps make finding a book for a young person easy and, ultimately, rewarding. 


About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune
500 company, operates 774 bookstores in 50 states.  Barnes & Noble College
Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates
624 college bookstores serving nearly 4 million students and over 250,000
faculty members at colleges and universities across the United States.  Barnes
& Noble is the nation's top bookseller brand for the sixth year in a row, as
determined by a combination of the brand's performance on familiarity,
quality, and purchase intent; the top bookseller in quality for the second
year in a row and the number two retailer in trust, according to the
EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its
online business through Barnes & Noble.com (www.bn.com), one of the Web's
largest e-commerce sites, which also features hundreds of thousands of titles
in its eBookstore (www.bn.com/ebooks).   Customers can buy and read eBooks on
a wide range of platforms, including the iPhone and iPod touch, BlackBerry®
smartphones, as well as most Windows® and Mac® laptops or full-sized desktop
computers.

General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website: www.barnesandnobleinc.com.

Social Media Links:
Follow B&N on Twitter: www.bn.com/twitter
Become a fan of our Facebook Page: http://www.facebook.com/barnesandnoble
Subscribe to our channel: http://www.youtube.com/user/BNStudio

SOURCE  James Patterson's ReadKiddoRead.com

Michelle Aielli, +1-212-364-1223, Michelle.aielli@hbgusa.com, or Melanie
Chang, Director of Publicity, Little, Brown Books For Young Readers,
+1-212-364-1167, Melanie.chang@hbgusa.com

 

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