Innovation Movement Launches Threadless Design Challenge Inspired by Technology

ARLINGTON, Va.--(Business Wire)--
The Consumer Electronics Association (CEA) today announced that the Innovation
Movement, in partnership with Threadless.com, the community-based tee shirt
company, is launching a new design challenge inspired by innovation. The winner,
whose design will be produced for retail, will receive a free trip to the 2010
International CES in Las Vegas and a host of other prizes.

Designers are asked to depict technology innovations of the past, present or
future, depending on how they are inspired by the challenge. The national
grassroots Innovation Movement has mobilized more than 35,000 Americans in
support of innovation-friendly public policies such as international trade,
alternative energy and broadband, that advance the U.S. innovation economy.

"Design, creativity and imagination are inherent in the innovation process,"
said CEA President and CEO Gary Shapiro. "We`re excited to see how the
Threadless design community envisions innovation as an aspect of technological
invention, economic change and public policy."

Designs are scored on a scale of zero to five by members of the Threadless.com
community, which has two million registered users. In addition to a round-trip
plane ticket and pass to the International CES, the winner will receive a
three-day stay at the Wynn hotel, a $500 Threadless gift certificate, $2,000 in
cash, and a Flip video camera to document the trip.

"Threadless nurtures a global community of innovative artists, professional and
amateur alike, constantly powering the awesome designs that become tees," said
Threadless Marketing Manager Bob Nanna. "Partnering with CEA for this challenge
is a perfect way to tap into their creative minds to develop something exciting
for the CES and for Threadless!"

More than 50 designers have already entered the challenge, which ends on
November 15, 2009. To compete, visit:
http://www.threadless.com/loves/innovation.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association
promoting growth in the $172 billion U.S. consumer electronics industry. More
than 2,000 companies enjoy the benefits of CEA membership, including legislative
advocacy, market research, technical training and education, industry promotion
and the fostering of business and strategic relationships. CEA also sponsors and
manages the International CES - Where Entertainment, Technology and Business
Converge. All profits from CES are reinvested into CEA`s industry services. Find
CEA online at www.CE.org.

UPCOMING EVENTS

* CES New York Press Preview featuring CES Unveiled @ NY
November 10, 2009, New York, NY
* Future of Television East
November 18-19, 2009, New York, NY
* 2010 International CES
January 7-10, 2010, Las Vegas, NV
* Greener Gadgets
February 25, 2010, New York, NY

Consumer Electronics Association
Meghan Henning, 703-907-7654
mhenning@CE.org
www.CE.org
or
Megan Pollock, 703-907-7668
mpollock@CE.org

Copyright Business Wire 2009