Who's Bailing You out? Denny's Gives Consumers a Break with the Weekday Express Slam

More for $4: Denny's Slams Back with a Fast Breakfast Meal at a
Great Deal
SPARTANBURG, S.C.--(Business Wire)--
Feeling the pinch from the tightening economy? Denny's
understands. Slamming back at the tough marketplace, Denny's is
offering the Weekday Express Slam at just $4, a wallet-friendly price
point for today's strapped consumers. The $4 Weekday Express Slam is a
new twist on a favorite breakfast classic, the Grand Slam(R), served
at express speed and hot off the grill.

"We know our customers are strapped for time and money yet they
love our real classic breakfasts," says Mark Chmiel, Executive Vice
President and Chief Marketing and Innovation Officer, Denny's. "We
addressed their two key issues and have launched the $4 Weekday
Express Slam which gives consumers 'more for $4'.....a real breakfast,
in ten minutes for a great price. Denny's is committed to helping our
loyal customers save a few more dollars one meal at a time. "

Known for breakfast at great prices all day, every day, Denny's is
offering this affordable and convenient meal at a lowered price to
help those on Main Street who are counting their pennies in our
challenging economic times. With two large, fluffy, buttermilk
pancakes, two eggs cooked to order and the choice of two bacon slices
or two sausage links, the $4 Weekday Express Slam is a satisfying real
breakfast. Coupled with service in 10 minutes or less, the $4 Express
Slam is the perfect meal before a long day at work, before a busy
school day or at the end of an overnight shift. For consumers on the
run, Denny's proprietary B-FST 2GO Dome packaging ensures breakfast
travels well, keeping the pancakes fluffy and the bacon crisp.

Denny's also offers families relief with its Kids Eat Free program
for children ten and younger, with the purchase of one adult meal. The
program is offered every Tuesday and Saturday from 4 p.m. to 10 p.m.
at participating Denny's.

The Weekday Express Slam is available in participating Denny's
restaurants for $4 from Monday-Friday from 5 a.m. to 4 p.m. The $4
Weekday Express Slam program is being supported through national
network and cable television advertising, in store merchandising and
on Denny's website. Visit www.dennys.com for a list of locations.

About Denny's

Denny's is America's largest full-service family restaurant chain,
with more than 1,500 locations. For more than 50 years, Denny's has
been serving up real breakfast 24/7. Home of the famous Grand Slam(R)
breakfasts, Denny's provides a variety of flavorful food and beverage
choices. For more information on Denny's, please visit www.dennys.com.

For Denny's, Spartanburg
Hill & Knowlton
Cori Rice, 305-443-5454
cori.rice@hillandknowlton.com

Copyright Business Wire 2008