Ethos Mexico Wins National Automotive Quality Award

SAN DIEGO, CA, Jan 28 (MARKET WIRE) --
Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based company, was
recently awarded the National Automotive Quality Award by CNT: "La Confederacion
Nacional de Talleres de Servicio Automotriz y Similar" (The National Automotive
Service Association), with the support of Mexico's Federal and State
Government.

Rosa Maria Leos, representing "Distribuidora Ethos Mexico S. de R.L." (Ethos
Mexico distributor), accepted the award in Guadalajara, Jalisco, Mexico.
Representatives of the federal, state, and municipal governments participated in
the
awards ceremony.

Ethos Mexico is the distributor of Ethos FR(R), a fuel reformulator proven
to
reduce harmful emissions and improve fuel economy when used in internal
combustion
engines. Working side-by-side with Ethos Mexico, high profile companies such as
Transportes Potosinos (Nationwide Truck & Rail Transport Company) have reduced
fleet emissions by more than 86 percent by using Ethos FR(R).

In cooperation with Mexican governmental institutions, Ethos Mexico has
developed environmental programs to be implemented nationwide in 2008, and
has also assisted the government of Jalisco, Mexico to develop a program
ofenvironmental quality standards for the next Pan-American games in 2011.

Enrique de Vilmorin, CEO of Ethos Environmental, Inc., stated that the
company was honored to receive such a prestigious award, which "reflects not
only
the quality of Ethos FR(R), but also the acceptance of this product in the
marketplace. Ethos FR continues to position itself as the preferred product
among major competitors in the Mexican market."

About Ethos Environmental, Inc.

Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based corporation, is
the manufacturer of award-winning fuel reformulating products that help
industries meet environmental regulations and relieve skyrocketing fuel costs.
By using Ethos FR(R), commercial vehicles can increase fuel mileage between 7
percent and 19 percent while reducing harmful emissions by more than 30
percent. For more information about Ethos Environmental, Inc., visit
www.ethosfr.com

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain
"forward-looking statements" as defined by the Private Securities Litigation
Reform
Act of 1995, including, without limitation, expectations, beliefs, plans and
objectives
regarding future activities. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors, which may cause the actual
results,
performance or achievements of Ethos Environmental to be materially
different from any future results, performance or achievements expressed or
implied by such forward-looking statements. Such factors include general
economic and business conditions, the ability to acquire and develop future
assets, the ability to fund operations and changes in consumer and business
habits and other factors over which Ethos Environmental, Inc., or any
affiliates, has little or no control.

Investor Contact
NetGain Financial, Inc.
Barron Hess
877-ETHOSIR
877-384-6747
barron@netgain-financial.com

Press Contact
Yasmine Rangel
Ethos Environmental, Inc.
619-575-6800
yasmine@ethosfr.com

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