Amul and IBM Sign IT Services Agreement to Fuel Future Growth

10-year Strategic Outsourcing Deal also involves Affiliated Milk Unions

ARMONK, N.Y., July 6 /PRNewswire-FirstCall/ -- GCMMF (Amul), India's largest
food products marketing organization, has approved a deal by the Board of
GCMMF stating that IBM (NYSE: IBM) will help transform the Information
Technology landscape of GCMMF and the Milk Unions to enable and support their
accelerated growth plans. The 10-year strategic outsourcing deal is worth over
Rs. 80 crores, and underscores GCMMF's rapid growth path and vision to ensure
its Information Technology services are state-of-the-art.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090416/IBMLOGO )

Under the terms of the deal, IBM will manage and operate IT environment of
Amul for the next 10 years. SAP ERP on IBM technology platform is the chosen
vehicle for this transformation. IBM will also build a state of the art Data
Center backed by a Disaster Recovery Center, define the security policy and
maintain and manage the entire technology and application landscape. The
project would begin with the implementation of SAP Enterprise Resource
Planning (ERP) application along with the necessary modules and systems that
will enable Amul to increase its operational efficiencies. As a result, the
cooperative will be able to further improve its supply-chain, strengthen
customer focus and achieve many-fold growth.

Commenting on the agreement Shri B M Vyas, Managing Director, GCMMF, said that
"Amul has deployed Information Technology up to the hilt right from the
grass-root level of Village Dairy Cooperative Societies by deploying
technologies like Automatic Milk Collection System (AMCS) and also developed
several innovative Business Processes unique to the country and known
World-wise as 'Amul Pattern'. Working together of Amul, IBM & SAP will further
strengthen the IT processes and ultimately, the entire dairy Industry in the
country will gain from new innovative IT platform to be evolved out of this
partnership. This would be one of the most important projects, where
Information Technology is going to affect lives of millions of farmers. This
agreement is a step in that direction."

Sandip Patel, Managing Partner - Global Business Services, IBM India and South
Asia, remarked that "IBM offers an unmatched breadth and depth of services
that drive business results for clients like Amul, allowing them to strictly
focus on their customers. This win is another example of IBM's commitment to
help organizations build streamlined, smarter analytical solutions that allow
them to become more resilient, and better positioned for growth. We are
confident that IBM's solutions will enable GCMMF to streamline its processes
and improve efficiencies."

The agreement was signed on July 3, 2009.

About Gujarat Cooperative Milk Marketing Federation
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food
products marketing organization. It is a state level apex body of 2.8 million
dairy farmers spread over 13,000 villages of Gujarat affiliated through 13
District Milk Unions. GCMMF aims to provide remunerative returns to the
farmers and also serve the interest of consumers by providing quality products
which are value for money.

For more information visit http://www.amul.com.

About IBM
For more information about IBM, visit www.ibm.com/services.

For further information, please contact:
Vibha Dutta
Corporate Communications
IBM India Pvt. Ltd.
Email id: vidutta1@in.ibm.com
Phone no.: +91-9810819260

Sarah Spencer
Media Relations
IBM
scspence@us.ibm.com
+ 1 646 241 3168

SOURCE IBM

Vibha Dutta, Corporate Communications, IBM India Pvt. Ltd., Email id:
vidutta1@in.ibm.com, Phone no.: +91-9810819260, or Sarah Spencer, Media
Relations, IBM, scspence@us.ibm.com, +1-646-241-3168