United First Financial Takes Home Ernst & Young Entrepreneur of the Year Regional...

United First Financial Takes Home Ernst & Young Entrepreneur of the Year Regional Award

The Company Was Awarded for Entrepreneurial Success in the
Financial Services Category; Qualifies for National Awards
BLUFFDALE, Utah--(Business Wire)--
United First Financial(TM), a financial software services and
support company, was recently awarded the Ernst & Young Entrepreneur
Of The Year(R) 2008 Award in financial services category in Utah. The
company was selected by an independent panel of judges, and the award
was presented at a gala event at the Salt Palace Convention Center on
June 27, 2008.

United First Financial's (UFirst) innovative Money Merge
Account(TM) system utilizes existing banking tools, one-on-one
coaching and a Web-based software tool to help consumers pay off their
mortgages and consumer debt in about one-half to one-third the time.

"When we started United First Financial, we didn't just want to
help people get out of debt and improve their financial situation
eventually, we wanted to help them do it fast and with little to no
change in their current spending habits," said Skyler Witman,
co-founder of UFirst. "The Money Merge Account solution has done just
that, and more. It helps homeowners pay off a traditional mortgage in
as little as one-half to one-third the time, it helps clients without
a mortgage eliminate other consumer debt and it helps clients without
debt build wealth."

UFirst was one of nine Utah-based companies to receive Ernst &
Young Entrepreneur of the Year regional awards. According to Ernst &
Young LLP, the award recognizes outstanding entrepreneurs who are
building and leading dynamic, growing businesses.

"Ernst & Young is pleased to honor outstanding business leaders
such as United First Financial," said David Jolley, Managing Partner
and Ernst & Young Entrepreneur of the Year Program Director for Utah.
"Winners of the Entrepreneur of the Year award build leading
businesses and contribute a great deal to the communities around them.
Their success helps Utah grow stronger."

Witman and colleagues John Washenko, Don Jorgensen, Jonathan E.
Bonnette and Matt Lovelady will travel to Palm Springs, Calif. to
compete for the Ernst & Young Entrepreneur of the Year 2008 national
program Nov. 15, 2008. Award winners in several national categories,
as well as the overall national Ernst & Young Entrepreneur of the Year
award winner, will be announced at the annual awards. The awards are
the culminating event of the Ernst & Young Strategic Growth Forum, the
nation's most prestigious gathering of high-growth, market-leading
companies.

For more information concerning United First Financial and its
highly-rated Money Merge Account program, please visit
www.UnitedFirstFinancial.com.

About United First Financial:

United First Financial (UFirst) is a financial software services
and support company. Its products, tools and coaching services enable
consumers to pay off their mortgages, eliminate their debt and achieve
financial independence in a fraction of the time. For more information
about United First Financial or the Money Merge Account system, please
visit www.UnitedFirstFinancial.com.

About the Ernst & Young Entrepreneur of the Year Awards

Ernst & Young's Entrepreneur of the Year is the world's most
prestigious business award for entrepreneurs. The award makes a
difference through the unique way it encourages entrepreneurial
activity among those with potential and recognizes the contribution of
people who inspire others with their vision, leadership and
achievement. As the first and only truly global award of its kind,
Ernst & Young Entrepreneur of the Year celebrates those who are
building and leading successful, growing and dynamic businesses,
recognizing them through regional, national and global awards programs
in more than 135 cities in 50 countries.

About Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction
and advisory services. Worldwide, our 130,000 people are united by our
shared values and an unwavering commitment to quality. We make a
difference by helping our people, our clients and our wider
communities achieve potential. For more information, please visit
www.ey.com.

Politis Communications
Jonathan Bacon, 801-523-3730
Cell: 801-660-7820
jbacon@politis.com
David Politis, 801-523-3730
Cell: 801-556-8184
dpolitis@politis.com

Copyright Business Wire 2008