Mobile Marketing Forum Showcases Global Marketer Success

Brands Take Center Stage at MMA Event Demonstrating Mobile
Marketing Leadership
NEW YORK--(Business Wire)--
The Mobile Marketing Forum (MMF) (www.mobilemarketingforum.com)
officially opened this morning in New York, hosting delegates from
around the world to network and discuss the latest trends and
developments in mobile marketing. Hosted by the Mobile Marketing
Association (MMA) (www.mmaglobal.com), this year's event showcases the
globalization and collaborative efforts of the mobile marketing
ecosystem with representatives from leading agencies, brands,
carriers, entertainment, media and more.

"Mobile marketing is the new advertising model and allows us to
enable brands to reach a mass consumer base that desire the
information," said Gene Keenan, VP of Mobile Services, Isobar and MMA
North American Vice Chairman. "We are now able to create a
personalized dialog with our clients' consumers to engage them when
they want, where they want, and how they want. We are very excited
about the developments being shared during this week's event and look
forward to the ever-changing and dynamic mobile marketing space."

Serving as opening keynote this morning, Chris Murphy, director of
Digital Marketing for adidas U.S., commented, "We're thrilled at the
marketing potential of the mobile channel and have already began to
implement mobile marketing campaigns, receiving tremendous success. We
view mobile as a potent way to move beyond the engagement model we
have with online into one that focuses on participation, and to do it
in a way that activates all of our marketing channels." Murphy will
guide the audience through the evolution of mobile at the world's
premier athletic shoe company, and will discuss how adidas thinks of
mobile, how they use it and what the future is.

Today, the MMA boasts regional branches in Europe, Latin America,
Asia Pacific and its global headquarters based in North America. The
MMF New York serves as the association's flagship global event,
bringing together leaders from around the world to share their
experiences in their global mobile marketing efforts. Among the global
brands present during this year's event are:

-- American Eagle Outfitters

-- American Express

-- AOL

-- Comcast Spotlight

-- Disney and ESPN Media Networks

-- eBay

-- Fox News Channel

-- General Mills

-- Lavalife

-- Nestle

-- Quaker Oats

-- Ralph Lauren

-- Unilever

-- Western Union

"We're pleased to be back in New York today for the annual Mobile
Marketing Forum," said Laura Marriott, president of the MMA. "Our
ability to attract an increasing number of global brands to this event
clearly demonstrates the importance of, and investment in, the mobile
channel. In a relatively short time, we have globalized our efforts
and continue to lead the industry in the development of guidelines and
best practices for sustainable industry growth. The MMF has become the
place for our industry leaders to share their experiences."

In addition to the various panels, discussions and keynotes, the
MMF will offer delegates the opportunity to interact via mobile
text-based polls. Provided by Mozes, the two-day conference will
feature live, real-time text-2-screen commenting and poll questions to
enhance attendee interaction during the conference.

For more information on upcoming Mobile Marketing Forums, please
visit www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global
non-profit trade association established to lead the growth of mobile
marketing and its associated technologies. The MMA is an
action-oriented organization designed to clear obstacles to market
development, establish mobile media guidelines and best practices for
sustainable growth, and evangelize the use of the mobile channel. The
more than 600 member companies, representing over forty countries
around the globe, include all members of the mobile media ecosystem.
The Mobile Marketing Association's global headquarters are located in
the United States and in 2007 it formed the North America (NA), Europe
Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific
(APAC) branches. For more information, please visit www.mmaglobal.com.

Mi liberty Ltd
Jen Allen or Louise Amon
+44-20-7751-4444
jallen@miliberty.com
lamon@miliberty.com
or
Global Results Comm. (GRC)
Valerie Christopherson or Kirsten Woodard
+1-949-608-0276
valeriec@globalresultspr.com
kwoodard@globalresultspr.com

Copyright Business Wire 2008