36 Million American Adults Now Print Coupons

The Digital Generation Embraces Online Coupons and Encompasses
Almost 25 Percent of All Coupon Clickers
MOUNTAIN VIEW, Calif.--(Business Wire)--
The number of people turning to the web for coupons has soared to
36 million in 2008. That's an increase of 10 million people from 2005.
Traditionally consumers have associated coupons with the Sunday paper,
but as consumers turn to the web for news they're also looking online
for savings. In an effort to learn more about these "Coupon Clickers,"
Simmons/Experian Research and Coupons, Inc. conducted a survey -- the
2008 Printable Coupon Consumer Pulse. The research confirms the most
popular sources for printable coupons are savings-specific sites like
Coupons.com. A June Hitwise report found Coupons.com has the largest
market share for savings sites, and traffic has increased 190 percent
since 2007.

"The economic downturn is generating a shift in coupon use and a
long-term change in consumer perception and behavior," said Steven
Boal, CEO of Coupons, Inc. "A new generation of shoppers is
discovering coupons on the Web and printing coupons is becoming a
regular part of a consumer's shopping routine. In fact, almost a
quarter of the 148 million Americans that use coupons now find them
online, and nearly half of these Coupon Clickers are between the ages
of 22 and 44."

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Demographic Information Online Coupon Newspaper Coupon
Clickers Clippers
Younger than 35 years old 29.4% 23.3%
Household income greater than
$60,000 61% 56.6%
Have children under 18 35.6% 29.2%

Note: Data based on research conducted between Fall 2007 and Winter
2008
Source: 2008 Printable Coupon Consumer Pulse from Simmons Market
Research Bureau and Coupons, Inc.
*T

Other notable findings from the survey regarding Coupon Clicker
consumers:

-- Coupons increase a brand's equity and perceived value. 58%
believe a brand providing coupons online is more likely to
provide new products that they will enjoy. 57% believe these
companies care about keeping them as a customer.

-- More than 70% of Coupon Clickers would provide their e-mail
address, first and last name and answer survey questions for a
$2 coupon.

-- Coupons fuel marketing initiatives. 73% of Coupon Clickers are
more likely to open an e-mail if a coupon is offered. 64% are
more likely to click on an ad banner or search listing if they
know a coupon is offered.

Report methodology

Simmons Market Research Bureau and Coupons, Inc. conducted the
2008 Printable Coupon Consumer Pulse in March 2008. The report
compiles national consumer research from Simmons and a custom survey
of more than 2000 printable coupon users.

For a complete report on the 2008 Printable Coupon Consumer Pulse,
visit:
http://www.couponsinc.com/corp/pdf/2008_Consumer_Pulse_Survey.pdf.

About Coupons, Inc.

Coupons, Inc. is the global leader in interactive coupon
solutions, providing clients with complete coupon promotional
opportunities that appeal to key customer demographics. Its innovative
marketing technology solutions help top brands and retailers reach
consumers on thousands of Web sites with the most flexible, effective
and secure alternative to offline-delivered coupons. Coupons, Inc.
clients and licensees include the majority of top consumer packaged
goods and brands and key retailers, such as Johnson & Johnson, General
Mills, Kimberly-Clark, Kraft Foods, Clorox, Kroger, and Valassis
(NYSE: VCI). Coupons.com, its consumer website, is the largest
printable coupon website on the Internet. Based in Mountain View, CA,
the company is a 2008 winner of the Red Herring 100 North America
award, recognized as a company leading the next wave of innovation on
the Internet. Learn more about Coupons, Inc. at
http://www.couponsinc.com.

About Experian Research Services

Experian Research Services (ERS) is ranked one of the fastest
growing market research companies by Jack Honomichl, the leading
market research authority. ERS, a part of Experian, is comprised of
Simmons, a full service, consumer research organization that has been
The Voice of the American Consumer for more than 50 years, and Vente,
a real-time online quality lead generation service.

Atomic PR for Coupons, Inc.
Adam Renner, 415-402-0230
adam@atomicpr.com

Copyright Business Wire 2008