Nike Introduces New Nike+ SportBand and Enhanced Digital Running Destination

NikePlus.com Merges with NikeRunning.com to Create Ultimate Running Site
BEAVERTON, Ore.--(Business Wire)--
Today NIKE, Inc. (NYSE: NKE) introduced the new Nike+ SportBand, giving runners
real-time performance feedback on their distance, pace, time and calories burned
with just a glance at their wrist. Nike also redefined the online running
experience by merging the successful site nikeplus.com and its close to 2
million members together with www.nikerunning.com.

Nike+ SportBand

The Nike+ SportBand features a new screen with a white background to enhance
visibility and a welded seal to improve water resistance. It will be available
in grey with an interior pink band, anthracite (dark grey) with a yellow
interior band, and black with a red interior band. Runners who enjoy listening
to music may continue to hear their run details through the Apple iPod nano,
iTouch or iPhone systems. The Nike+ SportBand will be available in the U.S. on
July 15, with a suggested retail price of $59 USD.

"We`re giving runners a seamless, comprehensive, one-stop online destination for
all their needs," said Leslie Lane Global Vice President and General Manager for
Nike Running. "From finding the right gear, the latest event details, tracking
progress and connecting to friends through Nike+, we`re helping runners hit a
new stride."

NikePlus.com

Nike has merged the popular nikeplus.com website and its close to 2 million
members with www.nikerunning.com to give users a one-stop running destination
online. In addition, nikeplus.com has added many new features and social media
opportunities including:

Personalization - The new navigational system includes a customizable homepage
for members providing at-a-glance views of your training, progress in goals and
challenges, and your Nike+ Mini. Now runners can personalize every run to
illustrate their mood, weather, terrain, route and more.

Find Your Friends - Runners will now be able to search for like-minded and
similarly-skilled runners, accept new friend requests and initiate challenges in
conjunction with their favorite social media platforms. And because no good run
should go unpublished, runners can broadcast their own successes beyond Nike+,
with automatic updates to Facebook status, Twitter feeds and much more.

Upgraded Challenges - Once runners tap into their own personal running network,
Nike+ will now recommend challenges from the gallery to help inspire a little
healthy competition with other runners who have similar running styles or
profiles.

New Shoe Finder - This feature asks runners to answer a few simple questions in
order to receive a customized shoe recommendation based on the latest shoe
technology.

Improved Goals and Challenges - In addition to helpful news, training tips, and
event details, the newly redesigned site also features new professional coaching
programs from some of Nike`s top running coaches and athletes. Runners can
choose from a pre-set coaching program, or personalize their own routine and
goals with more flexibility.

Lastly, Nike is launching a Nike+ iPhone mobile site to give users access to
Nike+ data anywhere.

About Nike

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly-owned
Nike subsidiaries include Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Converse Inc., which designs,
markets and distributes athletic footwear, apparel and accessories; Hurley
International LLC, which designs, markets and distributes action sports and
youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading
United Kingdom-based global football (soccer) brand. For more information, visit
www.nikebiz.com.

For more information, including multi-media materials, please visit:
www.nikemedia.com

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NIKE, Inc.
New York Media Relations
212-367-4447

Copyright Business Wire 2009