Tru2way(TM) Brand to Succeed 'OpenCable(TM) Platform' in Consumer and Retail Settings

LOUISVILLE, Colo.--(Business Wire)--The U.S. cable industry has adopted the "tru2way(TM)" brand to
succeed use of the term "OpenCable(TM) Platform" as it applies to the
marketing and branding of the interactive video platform for consumers
and in retail markets.

CableLabs(R), the industry's research and development arm, will
license the brand to cable companies, cable programmers, and consumer
electronics manufacturers that will deliver, create or build devices
to access tru2way applications and services. Most cable companies plan
to advertise, use, and support the tru2way technology. Use of the mark
on devices capable of receiving such services is strictly voluntary
for manufacturers.

Tru2way technology is built into televisions, set-top boxes, and
other devices enabling cable companies and other interactive
television service and application developers to "write" interactive
applications such as games once and see them run successfully on any
cable television system that supports the specification.

The technology has been licensed by several dozen application
authoring entities and equipment manufacturers, including Digeo, LG
Electronics, Panasonic Corporation of America, and Samsung Electronics
Co., and by chip makers Broadcom and Intel.

The tru2way technology enables consumers to access two-way digital
cable programming without the need for a cable operator-supplied
set-top box and is capable of supporting all cable services now
delivered to devices currently leased to consumers as well as future
services written to the tru2way technology. Major cable operators have
committed to deploy support for the tru2way platform in service areas
covering more than 90 million U.S. homes by the end of 2008.

The tru2way brand was developed by the global brand consulting
firm Siegel + Gale, in consultation with the Cable &
Telecommunications Association for Marketing (CTAM), the National
Cable & Telecommunications Association (NCTA), and marketing and
technology representatives of a variety of major cable providers.

Additional information may be found at www.tru2way.com.

About CableLabs

Founded in 1988 by members of the cable television industry, Cable
Television Laboratories is a non-profit research and development
consortium that is dedicated to pursuing new cable telecommunications
technologies and to helping its cable operator members integrate those
advancements into their business objectives. Cable operators from
around the world are members. CableLabs maintains web sites at
www.cablelabs.com; www.packetcable.com; www.cablemodem.com;
www.cablenet.org; and www.opencable.com.

CableLabs(R), tru2way(TM), DOCSIS(R), CableHome(R),
PacketCable(TM), OpenCable(TM), CableCARD(TM), CablePC(TM),
M-Card(TM), DCAS(TM), Go2Broadband(SM) and CableNET(R) are marks of
Cable Television Laboratories, Inc.

CableLabs
Mike Schwartz, 303-661-9100
m.schwartz@cablelabs.com

Copyright Business Wire 2008