Intertainment Launches Voice Powered Online Social Network For Ego TV

TORONTO, ONTARIO, Apr 09 (MARKET WIRE) --
Intertainment Media (TSX VENTURE: INT) is pleased to announce it has
entered into an Agreement with Beverly Hills, CA based online and mobile
Gen Y content developer, Ego TV to distribute Intertainment's Itibiti
platform to its viewers. Intertainment and Ego TV have agreed to a
revenue sharing program from all advertising and related sponsorship and
promotional programs that will provide Intertainment with recovery of the
costs for delivering the service plus a significant share of the net
profits.

As part of the agreement, Ego TV will distribute a fully custom branded
version of Intertainment's Itibiti platform, providing online consumers
with a free computer based Voice Powered Social Network. Ego TV
distributes its content through Ego TV online (www.egotvonline.com) and
VidShadow, MySpaceTV, Joost, Veoh, mobile partners, and many other
distribution outlets. Users will receive a suite of services including
online voice chat, integrated text chat, FREE local and long distance
calling to land based and mobile phones, Ego TV content and other
services, combined with related advertising. Users will have the ability
to share Itibiti with friends and family, promoting viral growth of the
platform.

"Ego TV provides an exceptional environment for Itibiti to reach the
active Gen Y consumer and their friends. Ego TV's show "Anatomy of a Rock
Star" had 500,000 viewers in a 12-hr. period, proving that Ego TV's
content is well positioned for this consumer market. Itibiti offers Ego
TV the opportunity for increased revenues through new and innovative
advertising and promotional programs and builds a whole new global
audience that is introduced to the Intertainment suite of services," said
Mr. David Lucatch, President & CEO of Intertainment Media Inc.

Advertisers have a unique opportunity to reach relevant consumers, as the
application is targeted to the Gen Y demographics of Ego TV. Companies
can deliver interactive and rich media solutions and integrate
contesting, promotions and survey opportunities through Intertainment's
Itibiti program.

Ego TV President, Jimmy Hutcheson stated "Ego TV looks forward to
launching new offerings to our core audience with the addition of a
Itibiti, complete with Ego TV branding. The partnership with
Intertainment Media allows us to give an easy-to-use application to our
audience, and keep them tuning in to Ego TV!"

About Ego TV

Ego TV produces TV-like programming for the web and mobile devices. Ego
TV is Gen Y's destination for becoming successful, featuring
entertainment content with celebrities such as Tom Arnold and Lou
Ferrigno. Ego TV's advertisers include the LA-based clothing line Ed
Hardy. Based in Beverly Hills, CA, Ego TV distributes its library through
VidShadow, MySpaceTV, Joost, Veoh, mobile partners, and many other
distribution outlets. For more information, please visit the corporate
website at www.HutchMediaOnline.com or the consumer website at
www.EgoTVonline.com.

About Intertainment's Itibiti Platform

Intertainment's Itibiti platform is a proprietary, social networking,
multimedia and communications environment that can be installed directly
on a user's computer desktop. This provides clients with custom branding,
loyalty and revenue opportunities prior to the user launching their
Internet services. Key features of Itibiti include IP Telephony,
video/multimedia on demand, instant messaging, SMS, integrated in a
feature rich interface that includes a mini web browser, desktop
telephone and chat system which can be utilized to create active links to
the affinity partners web pages, providing information and outside
services and a complete advertising and marketing platform for revenue
generation.

About Intertainment

Intertainment Media Inc. (www.intertainmentmedia.com) is a conventional
and new media company with an experienced and innovative team of
professionals focused on delivering leading edge technology and marketing
solutions. Intertainment develops and invests in strategic programs that
enable clients to increase their branding and loyalty relationships with
their consumers while focusing on increased revenue generation.
Intertainment owns, operates and invests in high value content, traffic
management, advertising and social networking solutions including, Eye
Rock Digital (www.eyerockdigital.com) No Good TV (www.ngtv.com), Trooker
Inc. (www.trooker.com), and Itibiti Inc. Intertainment Media Inc. is
headquartered in Richmond Hill, Ontario, Canada. The company is listed on
the Toronto Venture Exchange (symbol: INT).

This news release may contain forward-looking statements. These
statements are based on current expectations and assumptions that are
subject to risks and uncertainties. Actual results could differ
materially because of factors discussed in the management discussion and
analysis section of our interim and most recent annual financial
statements or other reports and filings with the TSX Venture Exchange and
applicable Canadian securities regulations. We do not undertake any duty
to update any forward-looking statements.

Contacts:
Corporate Inquiries:
Intertainment Media Inc.
David Lucatch, CEO
(905) 763-3510
Website: www.intertainmentmedia.com

Investor Relations:
Buchalter Consulting
1-866-631-6537
Email: Stan.Buchalter@BuchalterConsulting.ca

Online Investor Relations Hub:
AGORACOM
Email: INT@Agoracom.com
Website: www.agoracom.com/IR/intertainment

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