Excitement Brews as Dunkin' Donuts Expands in Detroit, Flint and Lansing, MI

Tue Mar 18, 2008 8:30am EDT
 
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World's Largest Coffee and Baked Goods Chain Plans for Over 100 New
Restaurants

    CANTON, Mass., March 18 /PRNewswire/ -- Dunkin' Donuts, the world's
largest coffee and bakery quick-service restaurant chain, is in the midst of a
national expansion to increase its franchise locations in the U.S.  Fueling
this growth is today's announcement that Dunkin' Donuts plans to open more
than 100 new restaurants in the Detroit (including the counties of Lapeer,
Livingston, Oakland, Sanilac, St. Clair and Wayne); Flint (including the
counties of Arenac, Bay, Huron, Isabella, Midland, Saginaw and Tuscola); and
Lansing (including the counties of Clinton, Eaton, Hillsdale, Ingham, and
Jackson) areas over the next several years.
    Dunkin' Donuts' Detroit launch is part of an aggressive national growth
strategy, which includes expanding in existing markets while entering new
cities throughout the country.  The company is actively seeking new
franchisees to own and operate a minimum of five new restaurants in Detroit,
Flint and Lansing.
    "To fulfill our national expansion goals, Dunkin' Donuts is looking for
developers with a strong organization and the ability to manage multiple
restaurants effectively and successfully in and around Detroit," said Lynette
McKee, CFE, vice president of franchising, Dunkin' Brands, Inc. "We also look
for some prior restaurant operations and real estate development experience."
    Building a network of stores also enables Dunkin' Donuts to invest in a
distribution model that ensures consistent, high-quality products that
customers expect when visiting a Dunkin' Donuts location.  In an effort to
keep the brand fresh and competitive, Dunkin' Donuts offers franchisees a
variety of designs and venues, including free-standing stores, sites within
shopping centers and convenience stores and other retail environments.
    According to McKee, "Dunkin' Donuts will satisfy a growing demand in the
Detroit area for high quality coffee and baked goods that are available all
day.  Dunkin' Donuts is proud to energize Americans and keep the honest, hard-
working, value-driven people of this country running every day -- whether it's
in a boardroom, a schoolroom or a construction site.  We look forward to being
a vibrant part of the community and playing an important role in the daily
lives of the people who live and work in and around Detroit."
    Dunkin' Donuts recently launched its new, all-day Oven-Toasted menu. The
new platform marks the most significant change to Dunkin' Donuts product
lineup since the company launched espresso-based beverages in 2003. The menu
items are now available in 3,500 shops throughout the country, including
participating Dunkin' Donuts locations in New England, New York and Florida,
and will be available nationwide by spring.
    Dunkin' Donuts has been serving freshly ground and freshly brewed coffee
and bakery items for more than 58 years. The company sells more donuts and
bagels than any other quick service restaurant in America, and is the number
one retailer of hot and iced coffee, selling more than one billion cups of
coffee a year in its restaurants throughout the country. Dunkin' Donuts has
set the standard for offering a superior grade of coffee, and the company
sells more than one billion cups of hot and iced coffee every year. In 2007,
AOL.com readers cited Dunkin' Donuts as the "Best Overall" coffee. For the
second year in a row, Dunkin' Donuts ranked number one in customer loyalty in
the coffee category by the Brand Keys Customer Loyalty Engagement Index.
    About Dunkin' Donuts
    Founded in 1950, today Dunkin' Donuts is the number one retailer of hot
regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly
one billion cups a year.  Dunkin' Donuts is also the largest coffee and baked
goods chain in the world and sells more hot regular coffee, iced coffee,
donuts, and bagels than any other quick service restaurant in America. Dunkin'
Donuts has more than 7,200 restaurants in 31 countries worldwide. Based in
Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.
For additional franchising information, visit www.dunkinfranchising.com or
call (877) 9-DUNKIN.
    CONTACT:    Jenna Kantrowitz
                Fish Consulting
                954-893-9150
                jkantrowitz@fish-consulting.com

SOURCE  Dunkin' Donuts

Jenna Kantrowitz of Fish Consulting, +1-954-893-9150, or
jkantrowitz@fish-consulting.com

 

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