PrecisionAds Selects GlobalLogic's Version 1.0 Service

VIENNA, VA, Aug 11 (MARKET WIRE) --
GlobalLogic, the leader in global product development services for
technology companies, has partnered with PrecisionAds to change the
traditional business model for print advertising. As part of the
partnership, GlobalLogic will work with PrecisionAds to develop a
web-enabled solution for the print advertising industry.

PrecisionAds transforms newspapers from mass media to targeted media,
opens new revenue streams for troubled newspapers and creates an
affordable, targetable, and measurable advertising medium for small
businesses that are typically priced out of the advertising market.

"We will provide an intuitive, web-based solution that will enable small
and medium businesses (SMB) to launch marketing programs that effectively
target audiences that are geographically and demographically appropriate,"
said John Dowd, chief executive officer of PrecisionAds. "We chose
GlobalLogic because it specializes in software product development and has
a proven record of successfully working with the consumer and media
industries."

"We are convinced that this jointly-developed offering will provide the
print industry a radical improvement over the traditional model. While the
vision for this innovation was ours, we had no expertise in building an
engineering team. Our partnership with GlobalLogic has been a fantastic
answer to that problem, affording us speed-to-market and expertise that
would have been impossible to generate otherwise."

Sachin Saxena, vice president of new venture services for GlobalLogic,
explained: "There is an increasing demand for innovative software
solutions that measurably improve how advertisers reach their audience.
GlobalLogic's focus on meeting the distinct requirements of early-stage
product development will help PrecisionAds significantly reduce the risk
and the time to market associated with bringing a disruptive solution to
the marketplace."

The GlobalLogic Version 1.0(SM) offering enables both domain experts and
established companies to launch technology-enabled businesses that will be
"fabless" from the start
(http://www.globallogic.com/focusareas/ver_overview.shtml). GlobalLogic
takes ownership of the product engineering, development processes,
platform and product architecture, allowing companies to focus on the
other aspects of a successful product launch such as strategy, marketing,
customer acquisition, go-to-market challenges and the demands of
ever-changing markets.

Dowd commented on the GlobalLogic Version 1.0 Ecosystem: "In addition to
world-class product engineers, processes and platform, GlobalLogic has
also brought the kind of support infrastructure you typically associate
with an incubator -- introductions to advisors, partners and capital, as
well as support with business strategy. They have a great team and add
immense value -- a true, broad partnership that has far exceeded our
initial expectations. The entrepreneur's role is a challenging one, as is
well-known, but GlobalLogic's 'fabless' approach to software engineering
and its ever-growing ecosystem effectively removes a tremendous amount of
risk and complexity. It makes you wonder why you'd ever do a start-up any
other way."

GlobalLogic focuses on software product R&D for technology companies, not
IT services (http://www.globallogic.com/aboutus/overview.shtml). It
employs thousands of software engineers in the U.S., India, China and
Eastern Europe to help its clients deliver quality software products to
market faster than they could on their own.

The company's service offerings are designed to deliver value to clients
within each stage of a technology company's growth: version 1.0, start-up,
emerging and established. Because each stage involves both similarities
and differences in product development and support requirements,
GlobalLogic's services are designed to increase product quality while
dramatically reducing timelines and operating costs within the stage.

About GlobalLogic

The leading specialist in providing global software product development
services, GlobalLogic, Inc., partners with emerging and established
technology companies to help them bring great software products to market
in less time and at less cost. GlobalLogic has developed a unique
joint-venture model of partnering with technology companies to create a
dedicated global delivery center. The software R&D engineers located in
our centers in the U.S., India, China and Ukraine serve as virtual
extensions of our client's local development teams. In other cases where
the client does not have any internal engineering staff, GlobalLogic
provides a "fabless" partnership from the start, with GlobalLogic taking
ownership of the product engineering, platform and architecture. This
allows companies to focus on the other aspects of a successful product
launch such as strategy, marketing, customer acquisition, go-to-market
challenges and the demands of ever-changing markets. By leveraging our
global facilities, world-class engineers and state-of-the-art tools and
processes, companies can increase the quality of their software products
while dramatically reducing timelines and operating costs -- often by 30
percent or more.

GlobalLogic has ongoing partnerships with more than 150 technology
companies in product vertical markets that include Consumer, Mobile,
Telecom, Healthcare, Enterprise and Embedded. It has completed more than
300 major products in the last 12 months with a better than 95 percent
on-time delivery record. Over the last seven years, GlobalLogic has helped
its clients release over 1,000 software products. Its clients include
innovative technology companies such as Autodesk, Broadsoft, Electronic
Arts, Intalio, Motorola, NextPoint, PrecisionAds, Vertica and Yahoo!.
GlobalLogic, an Inc. 500 company, has been ranked as one of the 10 best
places to work in India by IDC, a Top 3 Technology Employer in Ukraine by
Hewitt Associates, and was recognized by InfoWorld for distributed Agile
software product development excellence. GlobalLogic is headquartered in
Vienna, Virginia and has European headquarters in London, U.K. The company
has global delivery centers throughout the U.S., India, Ukraine and China
and employs thousands of professionals worldwide.

Media Contact:
Liz Haas
Atomic PR for GlobalLogic
415.402.0230
liz (at) atomicpr.com

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