VideoMining Develops Chip for Measuring Demographics and Behavior

STATE COLLEGE, Pa.--(Business Wire)--
VideoMining Corporation announced that their R&D group has
completed the development of a chip named VMX for automatically
measuring the behavior and demographics (gender, age range, and
ethnicity) of people in public places.

The hardware technology FPGA (Field Programmable Gate Array) was
employed to implement VideoMining's proven and patented video analysis
algorithms that have been leading the market in shopper intelligence
since 2005. The VMX chip embeds the complete video-based measurement
solution in hardware, making it very attractive for a variety of
applications.

"It is a very powerful solution that is going to push our in-store
measurement capabilities to the next level," said Satish Mummareddy,
CTO of VideoMining. "Packaging the video sensor and processing unit
into an extremely small form factor makes it non-intrusive and easy to
deploy. The use of special-purpose FPGA technology instead of
general-purpose computers leads to huge cost savings."

"VideoMining is committed to bringing the very best technology to
the market. This development is another demonstration of our
leadership in video analytics," said Rajeev Sharma, Founder & CEO of
VideoMining. "We are excited by the potential of this technology to
enable large scale deployments of video-based measurement devices in
retail and other markets such as homeland security, digital signage
and business intelligence."

The R&D was the result of a three-year effort that was partially
funded by Pittsburgh's Technology Collaborative through two grants. In
addition to the researchers at VideoMining, the project involved
several outside consultants, including Professor Vijay Narayanan from
the hardware group at The Pennsylvania State University.

VideoMining is filing for multiple U.S. patents for the
technologies that went into VMX development.

About VideoMining Corporation

VideoMining Corporation is a leading provider of in-store
intelligence for shopper marketing. VideoMining helps consumer brands,
retailers and their marketing partners gain quantitative insights on
shopping behavior. These insights help in planning, testing, and
monitoring responses to marketing and merchandising strategies.

VideoMining's powerful measurement platform is based on patented,
proprietary software for converting in-store video into rich data on
shopper behavior and demographics. Headquartered in State College, PA,
VideoMining has a growing international presence through a network of
partners, affording marketers The Power to See More(TM).

VideoMining Corporation
Ms. Priya Baboo, 800-898-9950
pbaboo@VideoMining.com
www.VideoMining.com

Copyright Business Wire 2008