Al Gore Commends Cherry Hill, N.J. on Enacting Environmental Plan in Time for Earth...

Al Gore Commends Cherry Hill, N.J. on Enacting Environmental Plan in Time for Earth Day

Township Rolls Out RecycleBank Program Citywide, Other New Jersey
Towns Follow
NEW YORK--(Business Wire)--
RecycleBank(TM), a rewards program that motivates people to
recycle, announced today - Earth Day - that Cherry Hill, N.J. will be
rolling out the RecycleBank program citywide, along with an
environmental plan to help make Cherry Hill one of the greenest
townships in the country. The announcement of the plan comes on the
heels of a successful RecycleBank pilot program in the city's
Knollwood neighborhood. The pilot program yielded unheralded results,
including a 75 percent increase in the neighborhood's weekly weight of
recyclables. Former Vice President, Al Gore sent a personal letter to
the township commending them on their plan. You can view the letter at
www.cherryhill-nj.com/images/HonAlGoreSustainCH.jpg.

RecycleBank motivates households and communities to recycle by
measuring the amount of recyclables from the community and converting
the weight into RecycleBank Reward Points. These Points can be viewed
and redeemed at www.recyclebank.com with more than 400 national
RecycleBank Reward Partners such as Kraft Foods, CVS/pharmacy, Green
Mountain Coffee and Coca-Cola, as well as local reward partners like
restaurants and grocery stores. RecycleBank and its Reward Partners'
ultimate goals are to make every day filled with "Earth Day" thoughts
and behaviors, and to incent households to keep all recyclables out of
landfills.

Cherry Hill's environmental plan includes the following:

-- The city-wide rollout of the RecycleBank program

-- The installation of solar panels on the roof of the city
municipal building

-- An energy audit

-- A switch to energy-efficient light bulbs

-- Tree-planting programs

-- The integration of hybrid and fuel-efficient cars to municipal
vehicles.

"Cherry Hill is working towards a sustainable society in order to
improve our overall quality of life. We want to aggressively shrink
our carbon footprint and our 10-point plan will move us towards that
goal," said Mayor Bernie Platt. "Thanks to RecycleBank, the Township
can tangibly see not only the environmental value of our initiatives,
but the economic value as well."

Cherry Hill's environmental plan caught the eye of former vice
president and environmental lobbyist, Al Gore. Gore commends Cherry
Hill's plan as a "progressive" step towards preserving and protecting
the environment.

In a letter to the township, Gore wrote, "Cherry Hill's plan
brings a much needed, multi-tiered approach, which is necessary to
shrink our carbon footprint, conserve energy and create a sustainable
society by using renewable energy resources and improving recycling
standards. We are in an undeniable climate crisis throughout the
world. I believe Cherry Hill's commitment to embrace green policy
changes and clean energy is a prime example of what local governments
can do to improve and preserve the environment."

Cities surrounding Cherry Hill have also begun to take action. Elk
Township, N.J. has seen tremendous improvements in its recycling rates
due to RecycleBank. The township has seen a 136 percent increase in
its recycling rate, averaging more than 42 tons of recyclables a week.
Clayton, Westville and Woolwich, N.J., have all seen stellar
improvements in recycling rates as well. Glassboro and East Greenwich,
N.J., have recently signed on to deploy RecycleBank's services in
their communities.

Currently, RecycleBank is in more than 40 municipalities
throughout Pennsylvania, Delaware, Massachusetts, Vermont,
Connecticut, Nebraska, Virginia, New York and New Jersey. To date,
RecycleBank households have already diverted more than 36 million tons
of recyclables from landfills.

"We're tremendously pleased with the amount of progress that
RecycleBank towns in New Jersey have made," said Ron Gonen, co-founder
and CEO of RecycleBank. "Each day, RecycleBank gets closer to its
ultimate goal of motivating all households in the United States to
recycle. Our progress thus far in New Jersey proves that our mission
is well underway."

About RecycleBank:

RecycleBank is a rewards program that motivates people to recycle.
It does this by quickly and easily measuring the amount of material
each home recycles and then converting that activity into RecycleBank
Reward Points that can be used at hundreds of local and national
rewards partners. RecycleBank is simple to implement, market-driven
and proven to work, saving municipalities' money and rewarding
citizens for their environmental stewardship. Kleiner, Perkins,
Caulfiled and Byers, RRE Ventures, The Westly Group and Sigma Partners
are institutional shareholders and Ron Gonen, the co-founder and CEO
is the largest individual shareholder. RecycleBank is headquartered in
New York City and also maintains an office in Philadelphia. Visit
www.recyclebank.com for more information.

Press:
Articulate Communications Inc.
Kate Corcoran, 212-255-0080, ext. 18
kcorcoran@articulatepr.com

Copyright Business Wire 2008