Universal Music Group (UMG) Partners With ID Interactive Inc. to Provide Customizable...

Universal Music Group (UMG) Partners With ID Interactive Inc. to Provide
Customizable Ringtone Stores

NEW YORK, Jan. 6 /PRNewswire/ -- Universal Music Group (UMG), the world's
leading music company, has entered into an agreement with ID Interactive Inc.
to provide a custom-ringtone solution for its music labels.

The UrTone(TM) player, developed by ID Interactive Inc., allows consumers to
select any part from any track offered by their favorite artist, and customize
a ringtone to be delivered instantly to their mobile handset. Users can alter
start and end points of the ringtone, as well as the actual duration of the
tone to within 1/10 of a second. These online stores will be compatible with
every major U.S. phone carrier.

"Universal is dedicated to offering music fans the very best in phone
personalization and our new agreement with ID Interactive is a great way to
start the new year," stated Rio Caraeff, Executive Vice President of eLabs,
UMG's market-leading division responsible for digital business strategy,
business development and new technology opportunities. "Their UrTone(TM)
player is an elegant and excellent platform to showcase the high quality and
depth of UMG's extensive catalog."

"We are thrilled to have been given this opportunity to partner with the
world's leading music company. The UrTone(TM) player is ideal to power UMG
content, as these stores will provide consumers unlimited options with
unprecedented access to creating ringtones from an amazing and unparalleled
roster of artists across all the UMG labels," added Bobby Israeli, Senior VP
of Sales & Marketing at ID Interactive.

ID Interactive Inc. is a privately funded company with offices in New York,
San Francisco, London & Manchester, specializing in custom mobile content
delivery, digital marketing and strategies, and web design. More information
available at www.idinteractive.net .

About Universal Music Group

Universal Music Group is the world's leading music company with wholly owned
record operations or licensees in 77 countries. Its businesses also include
Universal Music Publishing Group, the industry's leading global music
publishing operation.

Universal Music Group's record labels include Decca, Deutsche Grammophon,
Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music
Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville,
Mercury Records, Philips, Polydor Records, Universal Motown Republic Group,
Universal Music Latino, Universal Records South, and Verve Music Group as well
as a multitude of record labels owned or distributed by its record company
subsidiaries around the world. The Universal Music Group owns the most
extensive catalog of music in the industry, which includes the last 100 years
of the world's most popular artists and their recordings. UMG's catalog is
marketed through two distinct divisions, Universal Music Enterprises (in the
U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music
Group also includes eLabs, its new media and technologies division; Bravado,
its merchandising company; Twenty-First Artists, its full service management
division; and Helter Skelter, its live music agency.

Universal Music Group is a unit of Vivendi, a global media and communications
company.

SOURCE Universal Music Group

Maria Ho-Burge, maria.ho-burge@umusic.com, or Peter Lofrumento, both of
Universal Music Group, +1-212-331-2569