Samsung Electronics Presents New Ultra Portable Data Projector

Samsung P410M`s Light Compact Design is Ideal for Presentations and Games on the
Go
ATLANTA--(Business Wire)--
Samsung Electronics America Inc., a subsidiary of Samsung Electronics
Corporation, today announced the upcoming release of its latest P Series
(Portable) Projector, the P410M, an LED-based DLP Pocket Projector. Weighing
less than two pounds, the P410M`s compact design (5.8" W x 2.5" H x 5.7" D), USB
port, and auto play feature, make presentations "laptop optional" and packs
easily into your laptop bag or briefcase. The P410M is now available at an
Estimated Retail Price (ERP) of $599.

"Samsung prides itself on delivering the most innovative and advanced display
technology to its customers, and the P410M leverages our heritage of superior
display performance," said Doug Albregts, vice president, Information Technology
Division, Samsung Electronics America Inc. "We are committed to enhancing our
mini projector portfolio with the performance that is expected of the brand -
optimum flexibility and connectivity, lightweight and sturdy."

CONNECTIVITY

The P410M allows auto play of media files from any USB storage device without
connecting to a computer and the built-in multimedia player provides instant
access to music, video and picture files. Standard audio, video and PC inputs
easily connect to a laptop, camcorder, or DVD player, and two stereo speakers
are placed strategically on both sides to make multimedia more enjoyable. The
fan emits only 32 dB, which is quieter than the hum of a refrigerator and as
whisper quiet as a library.

"The P410M is an ultra-portable projector with remarkable picture quality and
versatility. Well-saturated colors from the RGB LED make it ideal for today`s
multimedia applications," said Tom Grau, senior product marketing manager,
projectors, Information Technology Division, Samsung Electronics America Inc.
"The USB port and auto play feature for media files means you can play movies,
run photo slide shows and play background music without being tethered to a
computer."

COLOR PERFORMANCE

For impromptu business or personal presentations, the P410M`s DLP Technology and
LED light source provides vivid color saturation and high contrast displays.
Colors are saturated up to 140% of NTSC color gamut, ensuring colors are
accurate, crisp and vibrant. The long-lasting LED can last up to 30,000 hours,
consumes 30% less energy than traditional lamps and the LED lamp is
mercury-free, making it easier to recycle.

P410M Pocket Projector

* Ultra portable weighing under 2 lbs
* Compact & Stylish Design at 5.8" W x 2.5" H x 5.7" D
* DLP optical engine with LED light source rated at 30,000 Hours life
* Up to 140% of NTSC color gamut
* Standard VGA-in (15-pin D-sub), RCA Composite Video in connectors
* Built-in 1W x 2 stereo speakers

All data and home theater projectors are available through Samsung resellers and
distribution channels, which can be located by calling 1-800-SAMSUNG or by
visiting www.samsung.com. Samsung Power Partners receive special promotions,
lead referrals, training and technical support, as well as collateral and
marketing materials. To find out more about becoming a Samsung Power Partner,
visit www.samsungpartner.com.

DLP is a registered trademark of Texas Instruments.

About Samsung Electronics America Information Technology Division

Samsung`s Information Technology Division (ITD) is one of the fastest growing IT
companies in the U.S., and is committed to serving the IT needs of consumers
ranging from the home user to the Fortune 500 elite, and supports the valued
channel partners who serve our customers. Offering innovative solutions and
award-winning designs, Samsung ITD presents a complete line of award-winning
color and mono-laser printing solutions, desktop monitors, notebook computers,
digital signage solutions and projectors. Based in Ridgefield Park, N.J., ITD is
a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung
Electronics Company, Ltd. (SEC). For more information, please visit
www.samsung.com or call 1-800-SAMSUNG.

About Samsung Electronics Co. Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with 2008
consolidated sales of US$96 billion. Employing approximately 164,600 people in
179 offices across 61 countries, the company consists of two business units:
Digital Media & Communications and Device Solutions. Recognized as one of the
fastest growing global brands, Samsung Electronics is a leading producer of
digital TVs, memory chips, mobile phones and TFT-LCDs. For more information,
please visit www.samsung.com.

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Samsung Electronics America
Information Technology Division
Jason Redmond, 201-807-3136
jredmond@sea.samsung.com

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