PlayPhone to Power Rick Dees' RICK.COM Ringtone Store and Mobile Promotions

Ringtone Store To Feature Exclusive Rick Dees Content, Music, And More

LOS ANGELES and SAN JOSE, Calif., Dec. 21 /PRNewswire/ -- Entertainment
personality Rick Dees today announced that RICK.COM has partnered with mobile
media company, PlayPhone to exclusively power the RICK.COM Ringtone Store,
which will feature Dees' new original ringtones, wallpapers, and videos as
well as content created from Rick Dees' vast entertainment library. The
ringtone store will also allow users to download a broad variety of music
ringtones directly to their cell phones.
Not only does this partnering open the door for Dees to tap his full
catalog of entertainment content as ringtones, it also allows listeners of his
worldwide RICK DEES WEEKLY TOP 40 COUNTDOWN to download ringtones of all of
the hits featured each week in the popular radio show directly to their mobile
phones. The partnership also allows Rick Dees Ringtones to be exclusively
available at mobile destination partner sites powered by PlayPhone such as
Wal-Mart Mobile, RealArcade Mobile, ABC Mobile and many others.
"I'm thrilled to be partnered with PlayPhone!" said Dees. "PlayPhone
continues to be an unparalleled leader in mobile entertainment; through them
consumers are able to access great content from great partners. Now all the
hits from the Countdown, plus new 'Deestones' and other 'fan
favorites' -- including hilarious sports, stars, politicians and 'The Crazy
Celebrity of the Week' -- will be as close as your mobile phone!"
"Rick Dees' legendary radio personality and original content present a
huge opportunity for anyone with a mobile phone to have instant access to the
music, sounds, games and hilarity that only Rick Dees can deliver," said Ron
Czerny, chief executive officer, PlayPhone. "Our mission has always been to
provide the best branded content to mobile consumers anywhere, and with the
addition of a household brand such as The Weekly Top 40 Countdown, we're
making good on that promise."
The RICK.COM online ringtone store invites you to text the keyword RD to
77888 for choice of ringtones from all of the hits featured on the RICK DEES
WEEKLY TOP 40. The countdown kicks into high gear with THE RICK DEES WEEKLY
TOP 40 YEAR END COUNTDOWN SPECIAL, airing on radio stations worldwide and at
http://www.rick.com beginning December 22nd for two hit-filled weeks.
Rick Dees Holiday Ringtones also make their debut December 22. By simply
texting RD to 77888, users get three flavors of Dees' "Merry Christmas
Wherever You Are" ringtones, plus 28 new Holiday "Twisted Tones". As an added
bonus, music enthusiasts of all ages can access a wide range of Christmas and
holiday music ringtones, all featured on RICK.COM's three exclusive channels
of Holiday and Christmas music.
"This could not have come at a better time for consumers," added Dees.
"The convergence of Internet, digital content, and mobile devices is ready for
hot new content that makes you laugh and feel good! Partnering with PlayPhone
is the first of many exciting offerings we're bringing our listeners and
visitors at RICK.COM. It's just the tip of the iceberg of what's on the way
for 2008!"
About PlayPhone, Inc.
PlayPhone is a leading mobile media company providing cutting edge
personalization and entertainment content to mobile consumers anytime,
anywhere. PlayPhone founded the direct-to-consumer mobile media distribution
standard in 2003 and continues to establish new means for delivering wireless
entertainment. The company currently operates its own leading mobile
entertainment destination at http://www.playphone.com and powers subscription-
based mobile portals for the world's top entertainment brands. PlayPhone is
based in San Jose, Calif. and is funded by top venture firms Menlo Ventures,
Cardinal Venture Capital and Scale Venture Partners.
About Rick Dees and RICK.COM
Rick Dees has made an indelible mark in the world of radio and all media
with his mix of innovative broadcasting and communication ventures. Heard each
weekend on the world's longest running and most successfully syndicated
countdown, "The Rick Dees Weekly Top 40", Dees weekly reaches millions of both
domestic listeners and listeners around the globe in more than 165 countries,
and streams 24/7/365 online at RICK.COM (http://www.rick.com). Dees is also
co-founder of the Fine Living Network, one of the fastest growing jewels
within Scripps Networks' stable of lifestyle media channels. He also hosts a
popular morning radio show on Emmis Broadcasting's MOVIN' 93.9 fm in Los
Angeles from 5am to 10am daily.
SOURCE RICK.COM

Wendy Riehman of Dees Entertainment, Inc., +1-818-295-6455, wriehman@rick.com;
or Krys Grondorf of PlayPhone, +1-562-421-1842, krys@playphone.com