Wyeth Consumer Healthcare Announces the Availability of New Centrum Ultra Line of...

Tue Jul 14, 2009 10:58am EDT
 
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Wyeth Consumer Healthcare Announces the Availability of New Centrum Ultra Line
of Multivitamins Specially Formulated For Women and Men

MADISON, N.J., July 14 /PRNewswire-FirstCall/ -- Wyeth Consumer Healthcare, a
division of Wyeth (NYSE: WYE), today announced the availability of a new,
scientifically advanced, gender- and age-specific adult multivitamin line
developed to help meet the nutritional needs of women and men.  Centrum((R))
Ultra Women's and Men's and Centrum((R)) Silver((R)) Ultra Women's and Men's
are specially formulated taking into account recommendations established by
the Institute of Medicine along with the latest nutritional science.

 "Millions of Americans have relied on Centrum, the world's leading adult
multivitamin brand, for more than 30 years," says Paul Sturman, President,
Wyeth Consumer Healthcare.

Sturman adds, "We listen closely to the needs of our consumers and combine
these insights with the latest nutritional advances.  Centrum Ultra provides a
new, scientifically advanced option to meet consumers' growing demand for
gender-and age-based multivitamins."

Many Americans still find it difficult to get the recommended amounts of
vitamins and minerals they need from food alone despite the wide variety of
nutritional choices available.  The 2005 U.S. Department of Agriculture
Healthy Eating Index found that the U.S. population did not take in enough
fruits, vegetables, whole grains and fat-free or low-fat milk and suggests
that Americans can improve their diet by choosing more nutrient rich foods.

The Centrum Ultra line of multivitamins is specially formulated for women and
men to help ensure that, along with a healthy diet, they are getting
recommended amounts of key vitamins and minerals each day based on one's
gender and age.

About Centrum Ultra Women's
Centrum Ultra Women's is specially formulated with key nutrients to help meet
a woman's nutritional needs.  It includes:

    --  Vitamin D, which emerging science suggests supports breast health, and
        calcium for bone health.*
    --  500 mg of calcium, more than any leading women's multivitamin
        brand.
    --  Biotin, beta-carotene, and vitamins A, C and E to help maintain
healthy
        skin, hair and nails.*
    --  B vitamins to help unlock energy.*( )

    --  Antioxidants such as vitamins A, C, E, selenium and zinc to help
support
        immune function.*


About Centrum Ultra Men's
Centrum Ultra Men's is specially formulated with key nutrients to help meet a
man's nutritional needs.  It includes:

    --  Antioxidants such as vitamins A, C, E, selenium and zinc to help
support
        immune function.*
    --  B vitamins to help unlock energy.*

    --  Vitamins B6, B12 and folic acid to help support heart health.*


About Centrum Silver Ultra Women's 
Centrum Silver Ultra Women's is specially formulated with key nutrients to
help meet the nutritional needs of women ages 50 and older.  It includes:

    --  500 mg of calcium, more than any leading women's 50-and-older
        multivitamin brand.
    --  Vitamin D, which emerging science suggests supports breast health, and
        calcium for bone health.*
    --  Lutein** and vitamins A, C and E to help support healthy eyesight.*
    --  B vitamins to help unlock energy.*

    --  Vitamins A, C, E, iron, selenium and zinc to help support immune
        function.*


About Centrum Silver Ultra Men's
Centrum Silver Ultra Men's is specially formulated with key nutrients to help
meet the nutritional needs of men ages 50 and older.  It includes:

    --  Lutein** and vitamins A, C and E to help support healthy eyesight.*
    --  Antioxidants such as vitamins A, C, E, selenium and zinc to help
support
        immune function.*

    --  B vitamins to help unlock energy.*


Product Availability 
New Centrum Ultra and Centrum Silver Ultra are available in tablet form at
food, drug and mass merchandise stores across the country.

Like all dietary supplements, Centrum products should be taken only as
directed.

More information about the Centrum family of products can be found by
accessing Centrum.com or by calling 1-877-CENTRUM.

About Wyeth Consumer Healthcare
Wyeth Consumer Healthcare, a division of Wyeth, is one of the world's leaders
in the development, manufacturing and marketing of non-prescription medicines,
vitamins and nutritional products, including established brands such as
Advil((R)), Centrum((R)),( )ChapStick((R)), Dimetapp((R)) and Robitussin((R)).
 Wyeth is one of the world's largest research-driven pharmaceutical and health
care products companies.  It is a leader in the discovery, development,
manufacturing and marketing of pharmaceuticals, vaccines, biotechnology
products, nutritionals and non-prescription medicines that improve the quality
of life for people worldwide.  The Company's major divisions include Wyeth
Pharmaceuticals, Wyeth Consumer Healthcare and Fort Dodge Animal Health.

*These statements have not been evaluated by the U.S. Food and Drug
Administration.  These products are not intended to diagnose, treat, cure or
prevent any disease.

** This product is not intended to provide the daily intake of lutein.  Take
with a diet rich in fruits and vegetables.

SOURCE  Wyeth

Media, Milicent Brooks, Wyeth Consumer Healthcare, +1-973-660-6588,
brooksm4@wyeth.com, or Douglas Petkus, Wyeth, +1-973-660-5218,
petkusd@wyeth.com, or Investors, Justin Victoria, Wyeth, +1-973-660-5340

 

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