Red Roof Loves Country!

America's Most Recognizable Name in Economy Lodging Launches
Branded Entertainment, Multi-Media Campaign with Country Music Stars
Phil Vassar and Little Big Town
COLUMBUS, Ohio--(Business Wire)--
Leveraging its guests' love for Country Music and the growing
power of the industry, Red Roof, America's leader in economy lodging,
is launching a branded entertainment, multi-media Red Roof Loves
Country Road Trips campaign targeted at Country Music fans and
followers. Television network Great American Country (GAC) will
feature Red Roof along with platinum-selling Country Music stars Phil
Vassar and Little Big Town in a series of 30-second promos. Red Roof's
dedicated interactive website, www.redrooflovescountry.com, will
showcase the artists' songs in a series of three-minute broadband
films. The spots are produced by Rink Entertainment, a pioneering
branded entertainment and television production company.

The Red Roof Loves Country Road Trips campaign will include
promotions and contests on 250 radio stations. Red Roof will also
award thousands of prizes including a Toyota Prius and mortgage
payments for one year to lucky winners in a sweepstakes that will run
parallel to the Red Roof Loves Country Road Trips campaign.

"This comprehensive multi-media campaign is a first for Red Roof,"
says Red Roof CEO Joe Wheeling. "We are helping our guests, many of
whom are Country Music fans, to manage this difficult economy with Red
Roof Loves Country Road Trips rate discounts, free gas cards, free
room nights at selected Red Roof properties, Budget Travel Tips and
other financial stimulators."

Country Music sensations Phil Vassar and Little Big Town have
signed on as Brand Ambassadors for Red Roof, creating a musical bridge
among Country Music devotees, Red Roof guests and the consumers who
balance both worlds. "Red Roof knows its guests," insists Wheeling.
"They love Country Music, they love football; they are patriotic and
hard working. Red Roof Loves Country is our way of giving back to our
core customers, connecting them to the music and artists they love."

As Ambassadors, Vassar and Little Big Town will be fully
integrated into the Red Roof Loves Country Road Trips campaign. Both
the musician and the band are prominently featured on
www.redrooflovescountry.com in on-the-road Short Films and interviews.
Guests booking rooms at Red Roof or staying at the hotel will hear
Vassar and members of Little Big Town's voices when they are placed on
hold or request a wake-up call. Vassar and Little Big Town will also
be featured on hundreds of Red Roof Loves Country Road Trips posters
and oversized postcards with their tour schedules cross-referenced
with nearby Red Roof locations. Vassar will also be making appearances
at select Red Roofs - meeting and greeting fans and guests. "A hot
shower and a clean bed, it's what I want most on the road," says
Vassar, and as he Road Trips across the country this summer, Red Roof
is fulfilling all his travel needs.

Also, fans will be able to check out Vassar and Little Big Town in
two short films on www.redrooflovescountry.com. Vassar, who has always
appreciated the service that men and women of the U.S. military have
provided this country, gets his chance to give something back to one
very deserving U.S. military couple, who are making a weekend getaway
to Nashville for their 4th anniversary and are big fans of his music.

In this short film, we learn about the struggle to be apart with
one spouse at home and another serving overseas and how special the
time is when they are able to be together. While in Nashville, the
couple stays at Red Roof - their economical home away from home.
Little do they know the big surprise that awaits them: A surprise
performance and personal meeting with one of their musical heroes,
Phil Vassar.

In their short film, Little Big Town sings their hit song, "I'm
With The Band," to two avid 'weekend warrior' fans. As the hit song
proudly states, "I was born with a suitcase in my hand... I always
know who I'm with, I'm with the band." Members Jimi, Karen, Kimberly
and Phillip sing the song in appreciation for the dedicated fans that
take road trips across the country each weekend to see the band
perform. Those very fans have helped vault Little Big Town to Country
Music's stratosphere. The group decides to give two deserving weekend
warriors a night they will never forget. LBT band member Phillip says,
"Our fans are very special to us and Red Roof accommodates all their
needs as they Road Trip across the country with us. Red Roof provides
comfort at a great price and we can all appreciate that."

Emerging Country Music band KingBilly will also participate in the
Red Roof Loves Country Road Trips campaign. The band will be featured
in a signature GAC Shortcuts segment (brief snapshots of the band) in
addition to future on-air content with Red Roof branding woven into
the narrative. The KingBilly band will also be staying at Red Roofs as
they tour in the next few months, staying close to the fans who have
supported their burgeoning career.

Red Roof is rolling out the red carpet over the next few months,
driving consumers to www.redrooflovescountry.com and welcoming Country
Music fans and summer travelers to check out their Redesigned and
Rededicated renovations - multi-million dollar upgrades of their
properties across the country. Red Roof is the destination of choice
for Country Music lovers.

About Red Roof

Red Roof is a leader in the economy hotel market with both
franchised and corporate-owned properties, serving millions of guests
each year. The company and its hotels are known for a warm and
welcoming spirit, along with higher-end amenities at an economy price.
With coast-to-coast locations, Red Roof has nearly 350 properties.
Currently completing a $250 million renovation, every Red Roof will
feature Smart-by-Design(R), value-added amenities that are simple and
economical, yet meet the needs of Red Roof's most frequent guests. Red
Roof recently unveiled its All-Inclusive King Room, offering guests an
enhanced communication package with other top-flight room amenities.
The Columbus, Ohio-based company has more than 4,500 employees. For
more information or reservations, call 800.RED.ROOF (800.733.7663) or
visit redroof.com.

About Great American Country

Great American Country is the leader in country music
entertainment. GAC delivers to viewers the widest variety of country
music, its artists and the lifestyles they influence. GAC broadcasts
original country music programming, country music performance
specials, live concerts and music videos, and is the exclusive
television home of the Grand Ole Opry. GAC is available in more than
54 million households and online at http://www.GACTV.com.

GAC is owned by Scripps Networks, the leading developer of
lifestyle-oriented content for television and the Internet, including
HGTV, Food Network, DIY Network and Fine Living Network. Scripps
Networks is based in Knoxville, Tenn., with offices in New York, Los
Angeles, Chicago, Detroit, Atlanta and Nashville, and is owned by The
E.W. Scripps Company (NYSE:SSP), a diverse media concern with
interests in newspaper publishing, broadcast television, national
television networks and interactive media. Scripps operates daily and
community newspapers in 16 markets, 10 broadcast TV stations, Scripps
Howard News Service, United Media and Shopzilla.com.

About Rink Entertainment

Rink Entertainment is a full-service film/TV production company
that has been telling thoughtful, inspiring stories for all mediums of
entertainment since 1992. The company is dedicated to serving the
needs of its clients in the broadcast television, film, Branded
Entertainment and music industries by developing and delivering
positive, uplifting projects in tune with their unique, creative
vision. Rink Entertainment has been awarded multiple Emmy, Grammy and
Telly awards and nominations.

Rink Entertainment was early to recognize the needs for and
promises of today's Branded Entertainment and responded accordingly by
launching its own Branded Entertainment Division. This division serves
to connect audience members with a sponsoring interest by engaging
them with extended entertainment offerings wherein the sponsor's brand
is creatively present. In exercising its storytelling strengths, Rink
Entertainment has demonstrated the merits of Branded Entertainment not
only applied to particular commercial products but also in the rich
potentials of program promotions (important to producers and
programmers of media outlets) and musical talent development and
promotion in the Country Music industry.

For Red Roof, Columbus
Hill & Knowlton SAMCOR
Cori Rice, 305-443-5454
cori.rice@hillandknowlton.com

Copyright Business Wire 2008