eHarmony to Partner with Tampa Bay Rays
81 eHarmony Couples To Appear At Rays Home Games This Year PASADENA, Calif.--(Business Wire)-- eHarmony and the Tampa Bay Rays today announced a groundbreaking partnership for the 2008 Major League Baseball season. eHarmony becomes the exclusive sponsor of the eHarmony Cam, formerly known as the Rays Kiss Cam. During each of the Rays 81 home games at Tropicana Field and Disney's Wide World of Sports Complex, the club will host a "success couple" who met on eHarmony. The couples will be featured live on the scoreboard after the seventh inning of each home game. eHarmony is the Internet's No. 1 trusted relationship services provider. Every day, eHarmony hears from satisfied members who have found happy long-term relationships on eHarmony.com. "The greater Tampa Bay area is an important market for eHarmony, and the fact that we have more than 80 eHarmony couples living in this area who are Rays fans makes this a win-win partnership," said Greg Waldorf, CEO of eHarmony. "This partnership allows us to say thank you to our satisfied members who found love and happiness on eHarmony while also promoting eHarmony to prospective new members. The Rays have always been a very lovable organization when it comes to putting their fans first, and we believe that our strong relationship with our success couples 'marries' nicely with the Rays' approach to engaging and spotlighting their fan base." "We are pleased to have eHarmony on board as our newest corporate partner and are excited about the promotional value this agreement brings to our in-game experience," said Rays Senior Vice President/Chief Sales Officer, Mark Fernandez. At the Rays Home Opener on April 8, Judi and Jeff will be the first eHarmony success story to be featured live on the eHarmony Cam. "Having met my true soul mate on eHarmony seems unbelievable, but it happened and we wouldn't be here without eHarmony," said Judi. "In each other, we've found true compatibility, and that includes a mutual love for Rays baseball." About the Rays: The Tampa Bay Rays have proudly represented Major League Baseball in the Tampa Bay region since 1998. The organization and its foundation are committed to building a strong community bond through meaningful interaction and charitable contributions. For more information, contact the Rays Communications Department at (727) 825-3242. About eHarmony: Pasadena-based eHarmony (www.eharmony.com) launched in 2000 and is the Internet's No. 1 trusted relationship services provider. eHarmony creates compatible matches based on traits that are scientifically proven to predict happier, healthier relationships. In 2007 eHarmony was ranked No. 5 in Deloitte's prestigious Technology Fast 50 Program and in 2008 eHarmony won the prestigious Entretech Annual Entrepreneurship Award in the Growth Company Category. eHarmony Becky Teraoka, 626-795-4814 BeckyTeraoka@eharmony.com or Tampa Bay Rays Communications Department Office: 727-825-3242 or Racepoint Group, Inc. Kyle Austin, 781-487-4603 kaustin@racepointgroup.com Copyright Business Wire 2008
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