Skyhook Wireless Powers the Location-Aware Internet

Leading content, search, games and social discovery choose Loki
for auto-location on the web
BOSTON--(Business Wire)--
Skyhook Wireless today announced that a series of new partners
representing a broad range of content and services, are leveraging
Skyhook's Loki Javascript API, in order to deliver hyper-local content
and services. Loki's innovative geo-targeting capabilities are
enabling companies such as Whrrl, Geocaching.com, Krillion, Yahoo!
Fire Eagle, UpNext and CitySquares to serve, search for, and
facilitate the creation of location relevant content. Now laptop and
desktop Internet users, not just users with location-enabled mobile
phones, can take advantage of location-based services.

Loki is a creation of Skyhook Wireless and leverages the company's
ground-breaking Wi-Fi Positioning System (WPS) to deliver highly
accurate location information through a web browser. With just a few
lines of Javascript, Loki enables websites to easily incorporate
precise location information into the user experience. Whether trying
to find a new flatscreen, hunting for location stamped "caches", or
trying to find and connect with your friends, Loki powers new
experiences on the location-aware web. Ground-breaking companies have
deployed the Loki Javascript API, some of these leading companies
include:

Social Discovery - Whrrl

Whrrl, a new social discovery service from Pelago, Inc. uses
elements of social networking, local discovery and user-generated
content to create a unique medium for finding and sharing local
information with friend networks. Whrrl delivers real-time updates,
reviews and locations of people, places and events in the physical
world through both Web and mobile platform. "It is crucial for us to
deliver seamless location experiences - whether via mobile device or a
laptop - and Loki allows us to do that through some very impressive
geotargeting capabilities," said Darren Vengroff, CTO and co-founder
of Pelago.

Location Based Gaming - Geocaching.com

Geocaching.com is the world's largest geocache listing site with
over 3 million participants worldwide. "Loki allows us to deliver
location-specific geocaching search results without a user needing to
submit their location. This is just another way in which we can
support our community, allowing geocachers access to information in a
way that best serves them," said Jeremy Irish, Groundspeak's president
and CEO.

Local Search - Krillion

Krillion Inc. is a premier provider of local shopping search
information, serving today's ready-to-buy consumers who research
products online for purchase from retailers in their neighborhood.
Krillion's success comes from its ability to provide online shoppers
with real-time, location-specific product availability information
from major retailers in the U.S. "Loki's technology provides us with
the ability to instantly locate the user who is researching products
online, show them the closest retail outlets with the item in stock
and, most importantly, provide instant directions from their exact
location to the store," said Joel Toledano, CEO and founder of
Krillion.

Location Sharing - Yahoo! Fire Eagle

Fire Eagle is the secure and stylish way to share your location
with sites and services online. We want to make the whole web respond
to where you are, and to help you discover more about the world around
you.

Local Content - CitySquares & UpNext

CitySquares is a local company that brings together local
businesses and their consumers to provide rich, hyper-local content
for urban and suburban communities. With its recent expansion,
CitySquares' footprint extends from Boston to the Route 128 belt and
offers information on over 65,000 local businesses. UpNext is the new
and exciting way to explore and discover your city in 3D. Rather than
sifting through pages and links of data, UpNext enables you to glide
around your city, virtually. Exploring has never been easier.

"Accurate location information provides important context for web
experiences; and Loki delivers location-awareness in a new and
innovative way," said Ryan Sarver, director of consumer products at
Skyhook Wireless. "It's exciting to see the location-aware web
arriving across such a wide range of services."

About Skyhook Wireless

Founded in 2003, Skyhook Wireless has pioneered the development of
the first-ever metro-area positioning system that leverages Wi-Fi
rather than satellites or cell towers to deliver precise location data
supporting the growing market for location-based services. The Skyhook
Wi-Fi Positioning System (WPS) requires no new hardware, works indoors
and outdoors, provides an instant location and is more accurate than
current technologies in congested downtown areas. WPS serves over 70%
of the US & Canadian populations and is expanding internationally.
Skyhook Wireless is headquartered in Boston, MA, and is privately
held. Investors include RRE Ventures, Bain Capital Ventures, Intel
Capital and CommonAngels. For more information visit
www.skyhookwireless.com, send email to info@skyhookwireless.com or
call 617-314-9802.

Skyhook Wireless
Beth Winkowski, 978-649-7189
beth@skyhookwireless.com
or
For Pelago
104 West Partners
Matt Otepka, 206-855-7826
Matt.Otepka@104West.com
or
UpNext
Vik Advani
vadvani@upnext.com
or
Groundspeak
Shauna Maggs, 206-302-7721
shauna@groundspeak.com
or
For Krillion
ZingPR
Tim Cox, 650-369-7784
tim@zingpr.com
or
CitySquares
Ben Saren, 617-459-4922
bsaren@citysquares.com

Copyright Business Wire 2008