Intelius Redefines People Search With Spock Acquisition

Tue May 19, 2009 9:30am EDT
 
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As online whitepages directories become obsolete, consumers require the next
generation of people search technologies to find and connect with people.

BELLEVUE, Wash., May 19 /PRNewswire/ -- Today, Intelius Inc., a leading
information commerce company, announced that it will fully integrate recently
acquired Spock, a top people search engine with advanced technology that
simplifies and categorizes search results, into the Intelius network. Together
with Intelius' proprietary semantic technology, the company will link billions
of online and offline records from public databases, professional databases,
social networking profiles and other sources to instantly categorize and
connect people by creating comprehensive profiles of individuals.

The acquisition extends Intelius' leadership position in the people search
space and advances its efforts to introduce the next generation of people
search services for consumers and businesses. According to the National Health
Interview Survey (NHIS), more than one in five American homes only has
wireless telephones. This number increases over 40% for people in their 20's
and is further accentuated as these individuals do not have any listings in
white pages. As trends continue to see the reduction of landline phones
combined with the increasing number of people moving in the US, online
whitepages directories are outdated, obsolete and unable to answer the basic
questions around people search for consumers. 

"Consumers have struggled to find an accurate and comprehensive people search
solution that can respond to the needs of locating and connecting people in
our evolving society," said Naveen Jain, Co-Founder and CEO of Intelius.  "The
combination of Intelius and Spock technology will provide the first end-to-end
integrated solution that gives consumers access to the largest people search
network online." 

"Combining Intelius' sophisticated information commerce capabilities with
Spock's people search technology makes a lot of sense in today's digital
environment where people demand rich, accurate and authentic information at
their fingertips," said Ken Elefant, founding partner at Opus Capital and
Spock investor. "The integration of Spock adds another dimension to Intelius'
people search capabilities, creating the most robust information destination
for information on people and we're very excited about the prospects." 

People Search has become one of largest uses of the internet today.  According
to the Pew Internet & American Life Project, 53% of adult internet users have
searched for information about people.  Reasons for searching range from
casual curiosity and reconnecting with people from the past to professional
networking and researching romantic interests.  

Together, Intelius and Spock average nearly 40 million unique visitors per
month and will bring consumers access to information synthesized from more
than an estimated 250 billion data points. This combination will allow people
to search and locate almost anyone within the context that they know them,
creating the most advanced and comprehensive people search engine on the
Internet. 

ABOUT INTELIUS Intelius is a leading information commerce company providing
businesses and consumers with information to empower the decision-making
process for peace of mind and security. To date, Intelius has gained more than
eight million unique customers who use Intelius' information to reconnect and
protect their loved ones, businesses and assets. Intelius' services include
background checks, people search services, comprehensive employment screening
services and an award-winning identity theft prevention product, IDWatch.
Intelius is one of the top 100 most trafficked sites on the Internet,
according to comScore/Media Metrix. For more about Intelius screening products
and services, visit http://hr.intelius.com. For more about Intelius' business,
news and policies, visit www.intelius.com/corp. 

ABOUT SPOCK
Founded in 2006 by Jay Bhatti and Jaideep Singh, Spock is a people search
engine that organizes information around people to enable discovery and
learning. With the vision of indexing everyone in the world, Spock is adding
millions of people to its index everyday through its search engine technology
and through community contribution. Spock's offices are located in Silicon
Valley.



SOURCE  Intelius

Melody Serafino, +1-212-751-3486, mserafino@groupsjr.com, or Melissa Korb,
+1-425-974-6146, mkorb@intelius.com

 

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