PicScout to Reveal Features of PicApp Platform at Microsoft Showcase Event During...

Mon Feb 4, 2008 9:00am EST

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PicScout to Reveal Features of PicApp Platform at Microsoft Showcase Event During Israel Web Tour

Platform Lets Bloggers Download Creative and Editorial Imagery
from Getty Images
SAN FRANCISCO--(Business Wire)--
PicScout will demonstrate its new PicApp platform this week during
the Israel Web Tour, by showing the wide breadth of content that will
soon be available free to bloggers and other online publishers - using
art, cartoons, stock photography and even breaking news photos from
events around the world. Millions of copyrighted images, previously
illegal to use, will be available from Getty Images (NYSE: GYI), the
largest provider of still imagery, footage and multimedia products.

PicScout will show PicApp for the first time this Thursday, Feb.
6, from 8 a.m. to 2 p.m. at Microsoft in Mountain View, Calif., as
part of the Israel Web Tour 2008 Showcase, which is slated to
highlight technology and applications from 15 of the most promising
companies to recently come out of Israel.

"By offering the breadth of content that Getty Images provides, we
are making a huge amount of new material accessible to online
publishers," said Eyal Gura, CEO, PicScout. "We're interested in
getting feedback that can help us improve PicApp's usability, look and
feel so we can continue to improve our offering."

Currently available only to closed beta users, PicApp
(www.picapp.com) makes the process of posting images to web sites
quick and easy. Based on proprietary, patent-pending technology,
PicApp allows online publishers to select copyrighted imagery from
PicApp content partners and post them in seconds to their web site or
blog to illustrate their comments. Images streamed from PicApp's
partners carry non-intrusive advertisements related to the content.
Revenue is shared with the content partner.

"Getty Images is committed to protecting the livelihood and work
of its photographers and this partnership enables our photographers to
benefit from a new revenue stream," said Brooks McMahon, vice
president, business development, Getty Images. "Through PicScout's
innovative PicApp solution, this emerging customer segment is now able
to legally license our award-winning imagery to bring their stories to
life."

Interested bloggers can contact PicApp (www.picapp.com) about
participating in the closed beta trial.

About PicScout

PicScout is the leading technology services provider to the
digital content industry. For years, the company's flagship
ImageTracker(TM) has been the industry standard application for
helping visual assets owners control and monitor the distribution of
their proprietary images across all media. Through its PicApp platform
(www.picapp.com), PicScout allows online publishers to quickly and
easily post creative and editorial images to blogs and web sites.
PicScout headquarters are in San Francisco. The company has a
development and operations center in Herzelia, Israel.

Technorati tags: PicApp, PicScout, Israel Web Tour

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