Digital Fuel Unveils Results of CIO Study Revealing Critical Struggle With IT Cost Visibility

Study by Leading Research Firm Shows Critical Need for Better IT Cost
Information to Support Wise Decision-Making Aligned With Business Goals
SAN MATEO, Calif.--(Business Wire)--
Digital Fuel, the leader in SaaS IT Cost Visibility solutions, today announced
the release of a white paper based on a major study of IT Cost Visibility by IDG
Research Services, conducted in cooperation with CIO magazine. Among its major
findings, the study revealed that 84% of IT managers in large organizations feel
that having detailed visibility into IT costs and drivers is critical-but that
over half would rate their current level of visibility into IT cost and drivers
as either "fair", "poor" or "terrible".

The white paper, "Achieving IT Cost Visibility: Today`s Challenges and
Solutions," summarizes the findings of the IDG study and discusses how IT cost
visibility is perhaps the most critical factor in better IT decision-making,
from more effective cost control and budgeting to greater collaboration between
IT organizations and their business unit consumers, more accurate business unit
cost visibility, and the identification of pathways to better cost management
for critical IT areas such as business applications, storage, and servers.

The paper also examines IT Cost Management as an accurate, reliable solution to
the need for IT cost visibility. With IT Cost Management, enterprises benefit
from dependable activities and processes that reveal direct, indirect and even
hidden IT costs. What`s more, it helps assess and apportion those costs, giving
IT cost managers the power to better manage cost-effective planning and
operations.

"This white paper, and the research upon which it is based, explores the huge
gap that exists between the typical company`s need for IT cost visibility and
its ability to attain a satisfactory result," said Yisrael Dancziger, President
and CEO of Digital Fuel. "With greater value placed on IT cost reduction and
analysis than ever before, the paper should be of interest to virtually anyone
involved with IT cost management, from line managers, IT controllers and
analysts to CIOs and other C-level executives."

Key Findings

Questionnaires for IDG/CIO study were administered in August, 2009 to select
executive readers of CIO magazine. Respondents were screened for employment at
companies with IT budgets of $10 million or more, as well as personal
involvement with the management of IT costs. Among the more revealing insights
of the study, comprised of over 130 qualified responses, were the following:

* The top motivators for better IT cost visibility are to better identify cost
inefficiencies in IT service delivery, to give business units more information
to better control IT demand, better cost allocation due to centralization of IT
services, and consolidation and/or virtualization initiatives.
* IT organizations struggle with strategies for managing IT costs, including
achieving a well-defined cost model, breaking down IT costs by various
dimensions, mapping IT costs to IT services, and gathering cost data from
multiple sources.
* The top five areas named by respondents as requiring the greatest need for
cost visibility are IT projects, business applications, application development,
storage, and servers.

IT Cost Management Explained

"Achieving IT Cost Visibility: Today`s Challenges and Solutions" points to the
benefits of IT Cost Management, a new discipline that gives cost managers the
accurate, timely and complete information they need to make more informed
spending decisions. Within two weeks of subscription, IT Cost Management,
delivered by Digital Fuel as a SaaS (Software-as-a-Service) solution, can
capture, track, assess, allocate and analyze all of the direct and indirect
costs related to the full range of IT services.

The white paper also details how major corporations including Nationwide Mutual
Insurance and Cummins, Inc. are saving tens of millions of dollars each year
through the use of IT Cost Management. For a free downloadable copy of the white
paper click here: CIO_CostVisibility_Study

About Digital Fuel:

Digital Fuel Technologies, Inc., is the leading provider of IT cost visibility
solutions includingIT Cost ManagementandService Level Management(SLM)
applications used by enterprises and commercial service providers. The company's
business software applications manage billions in IT, telco and other business
services at companies and governments around the world including BBC, BT,
Capital One, Cisco, Computacenter, CSC, Cummins, Dell, Deutsche Bank, General
Electric, Global Crossing, IBM, Nationwide, Nestle, Procter & Gamble, Siemens,
SITA, Sprint, Steria, Telefonica, Telus, VW and Wipro. Digital Fuel is
headquartered in San Mateo, California, USA, with offices across North America
and Europe. Learn more atwww.DigitalFuel.com.

SS|PR
Tony Keller, +1-719-634-1180
tkeller@sspr.com

Copyright Business Wire 2009