Yayi International Retains CCG Investor Relations

LOS ANGELES and TIANJIN, China, Oct. 29 /PRNewswire-Asia-FirstCall/ --
Yayi International Inc., (OTC Bulletin Board: YYIN) ("Yayi International" or
"the Company"), a leading producer and distributor of premium goat milk
formula products for infants, toddlers, and adults throughout the People's
Republic of China, today announced that it has retained CCG Investor Relations
("CCG") to design and execute its investor relations campaign.
Yayi International is a leading manufacturer and distributor of goat milk
powder products in China. While the Company's main focus is premium infant
formula goat milk products, its product portfolio currently includes goat milk
powders, goat milk formula tablets, and goat foremilk powder. The products
are distributed through a network of approximately 3,600 retail points, such
as infant-maternity store chains, supermarkets (including multinational
retailers such as Carrefour and Wal-mart), and drug stores as well as
catalogue sales. Although the Company's sales efforts currently focus on
cities in southern China, the Company is looking to strengthen its presence in
Tier 1 cities, such as Beijing and Shanghai, in the future.
According to a study by the Institute of Nutrition and Food Hygiene,
Chinese Academy of Preventive Medicine, more than 30% of Chinese children
between 7 and 13 years old showed symptoms of lactose intolerance. Compared
with cow milk, the molecules of lactose in goat milk are smaller, making the
milk more easily absorbed by individuals who are sensitive to milk products.
Because the fat globules of goat milk are smaller compared with cow milk
and will remain suspended in the solution, goat milk is more easily absorbed
by the human digestive system. Moreover, lower acidity, the concentration of
medium-chain triglyceride fatty acids, and the absence of r-casein, the main
allergen found in cow milk, improve the digestibility of goat milk, making it
an appealing substitute for cow milk. Goat milk is also an excellent source
of nutrition, containing more than 200 different nutrients, including 64 types
of lactic acids, 20 types of amino acids, 20 different vitamins, 25 different
minerals, and several different enzymes and variations of lactose. In terms
of fat content, acidity, and Vitamin A levels, goat milk is closer to human
milk compared with cow milk.
"Because of its favorable properties, goat milk may be more easily
digested by people who are sensitive to cow milk products. We are increasing
marketing and brand building efforts in order to enhance our position as a
leading supplier of goat milk products in China and are confident that
consumer awareness of the benefits of goat milk will continue to expand," said
Ms. Li LIU, Chief Executive Officer of Yayi International. "We look forward
to working with CCG to communicate information about our business operations
and financial performance to our shareholders."
"According to the China Dairy Association, goat milk can potentially
account for 3% of China'sRMB200 billion (approximately $29 billion) dairy
market, while the infant formula market is expected to grow at a compound
annual growth rate of 23.1% between 2008 and 2013 according to Euromonitor.
Yayi International, with its broad product portfolio and first mover position
in goat milk production and distribution, is well positioned to take advantage
of this increased demand," said Crocker Coulson, President of CCG Investor
Relations.
Yayi International is in the process of increasing its production capacity
for powdered goat milk products by more than 200%, with the facility for two
new production lines expected to be completed in the first quarter of 2010 and
to go into trial production in the second quarter of 2010.
In the nine months ended July 31, 2009, Yayi International generated
revenue of $18.9 million up 34.3% from the prior year. Net income was $4.5
million, as compared to $0.1 million for the same period of last year.
About Yayi International
Yayi International is the first mover and the leading producer and
distributor of premium goat milk formula products for infants, toddlers and
adults and goat milk tablets throughout China. Its current formula product
lines are targeted at the premium market segment and health-conscious
consumers. The Company's distribution network comprises of approximately
3,600 retail points including infant-maternity store chains, supermarkets, and
drug stores as well as catalogue sales across China.
About CCG Investor Relations
CCG is one of the nation's leading investor relations and strategic
communications agencies. In business for more than 30 years, the agency
provides a complete range of investor communications and counseling services
to nearly 80 clients across multiple capital markets. CCG has been awarded a
number of industry honors for its handling of complex investor relations and
crisis communications matters. The agency's corporate headquarters is in Los
Angeles with additional offices in New York, San Francisco, Beijing, Shanghai,
Frankfurt and Tel Aviv. For further information, contact CCG directly, or
visit the Company's web sites at http://www.ccgir.com and
http://www.ccgirasia.com .
Forward-looking Statements:
This press release contains certain statements that may include
'forward-looking statements'. All statements other than statements of
historical fact included herein are 'forward-looking statements'. These
forward looking statements are often identified by the use of forward-looking
terminology such as 'believes,' 'expects' or similar expressions, involve
known and unknown risks and uncertainties. Although the Company believes that
the expectations reflected in these forward-looking statements are reasonable,
they do involve assumptions, risks and uncertainties, and these expectations
may prove to be incorrect. You should not place undue reliance on these
forward-looking statements, which speak only as of the date of this press
release. The Company's actual results could differ materially from those
anticipated in these forward-looking statements as a result of a variety of
factors, including those discussed in the Company's periodic reports that are
filed with the Securities and Exchange Commission and available on its website
( http://www.sec.gov ). All forward-looking statements attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these factors. Other than as required under the securities laws,
the Company does not assume a duty to update these forward-looking statements.
For more information, please contact:

Company Contact:
Ms. Tong Li, Chief Financial Officer
Email: litong9955@yahoo.com.cn
Tel: +86-22-5869-1668

Investor Relations Contact:
Mr. Crocker Coulson, President
Email: crocker.coulson@ccgir.com
Tel: +1-646-213-1915 (NY office)

SOURCE Yayi International Inc.

Ms. Tong Li, Chief Financial Officer, litong9955@yahoo.com.cn,
+86-22-5869-1668; Investors, Crocker Coulson, President,
crocker.coulson@ccgir.com, +1-646-213-1915 (NY office)