comScore Ranks Women's and Politics as Fastest-Growing Categories of 2007

Mon Feb 4, 2008 9:00am EST
 
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Glam Media Is comScore Media Metrix Category Leader for Women's Internet Web
Properties

BRISBANE, Calif. and NEW YORK, Feb. 4 /PRNewswire/ -- Glam Media, Inc.,
(www.GlamMedia.com), the category leader in women online, today announced that
Women's Community, along with Politics, was ranked as the fastest-growing
Internet categories of 2007 according to comScore Media Metrix. Glam became
the market leader in June of 2007, overtaking iVillage/NBC for the highest in
reach in women. Glam Media was also the fastest-growing in the Media Metrix
Top 50 properties in 2007, fueled by its distributed media network of 450 Glam
owned and operated sites, publishers, media partner websites and blogs.
    "Glam Media as a vertical network of 450 publishers and owned and operated
web sites is propelling one of top two fastest-growing category on the Web-
Women," said Samir Arora, chairman and CEO of Glam Media.  "We founded Glam on
the belief that the Web needs to be more focused on women's needs.  The rapid
rise of the Women's category and Glam's rank as number one within the
category, reinforces the fact there is large-scale fragmentation in this
space.  Glam's pioneering distributed media model has lead to the creation of
new opportunities for brand advertisers and publisher alike."


                                       6-Dec            7-Dec         % Change

    Total U.S. Internet Audience      174,199          183,619             5
    Politics                            6,192            8,384            35
    Community - Women                  51,632           69,854            35
    Entertainment - News               37,093           49,023            32
    Classifieds                        31,867           41,688            31
    Career - Training and Education     7,865           10,279            31
    Gay/Lesbian                         1,843            2,367            28
    Retail - Consumer Goods            28,829           35,936            25
    Finance - News/Research            43,317           52,064            20
    Teens                              23,313           27,979            20
    Religion                           10,101           22,886            20



    The Women's category grew by 35% in 2007, representing the highest percent
growth, along with Politics, and significantly faster than the average 5%
total U.S.  Internet Audience growth as reported by comScore Media Metrix.
    Glam Media grew 213% from 7.9 million uniques a month to 25 million
uniques a month in reach in the U.S., followed by iVillage/NBC, which grew at
27% from 13.5 million to 17.2 million.  Both Glam Media and iVillage drove the
women's category to the lead position by adding key websites to each of their
networks.


    1  [P] Glam Media                                   7,994     25,028
    2  [P] iVillage.com: The Womens Network            13,545     17,234
    3  [C] AOL Living                                  10,741     14,316
    4  [P] Everyday Health                              2,690     12,073
    5  [P] CondeNast Publications - CondeNet Network    7,098      9,708
    6  [P] Womensforum.com Sites                        6,050      5,874
    7  [M] BHG.COM                                      4,858      4,898
    8  [P] Sheknows                                     3,917      4,793
    9  [P] BabyCenter Network                           4,051      4,054
    10 [P] Family Network                               7,358      3,087




    Glam Media continues to experience significant growth both in traffic to
Glam.com owned and operated sites and via the reach of its network of 450+
lifestyle websites and blogs across Style, Living, Entertainment, Wellness and
other channels.  Glam was recognized in January 2008 by TechCrunch, GigaOm,
ReadWriteWeb and VentureBeat as a finalist in their Crunchies award for best
business model; Glam was also honored as an AlwaysOn Top 100 Media companies
in January 2008 and On Hollywood Top 100 in 2007.
    About Glam Media
    Glam Media's distributed media network model is revolutionizing the very
definition of what a media company is in the 21st Century.  With 44 million
global unique monthly visitors (comScore MediaMetrix), Glam Media provides a
compelling mix of fresh, original content created in-house with a carefully
curated Glam Publishing Network of more than 450 popular and influential
lifestyle websites, blogs and magazines.  For premium national brand
advertisers, Glam Media offers an unprecedented array of targeted options that
are singularly attractive to both upscale and aspirational consumers. Glam
Media is backed by such premier venture capital firms as Accel Partners, DAG
Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information
Capital. Glam Media is based in New York City and Brisbane, California.
SOURCE  Glam Media, Inc.

Caroline Hacker, Glam Media, +1-650-270-2183, caroline@glammmedia.com; or Lane
Buschel, The Morris + King Company for Glam Media, +1-212-561-7454,
lane.buschel@morris-king.com

 

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