comScore Ranks Women's and Politics as Fastest-Growing Categories of 2007
Glam Media Is comScore Media Metrix Category Leader for Women's Internet Web
Properties
BRISBANE, Calif. and NEW YORK, Feb. 4 /PRNewswire/ -- Glam Media, Inc.,
(www.GlamMedia.com), the category leader in women online, today announced that
Women's Community, along with Politics, was ranked as the fastest-growing
Internet categories of 2007 according to comScore Media Metrix. Glam became
the market leader in June of 2007, overtaking iVillage/NBC for the highest in
reach in women. Glam Media was also the fastest-growing in the Media Metrix
Top 50 properties in 2007, fueled by its distributed media network of 450 Glam
owned and operated sites, publishers, media partner websites and blogs.
"Glam Media as a vertical network of 450 publishers and owned and operated
web sites is propelling one of top two fastest-growing category on the Web-
Women," said Samir Arora, chairman and CEO of Glam Media. "We founded Glam on
the belief that the Web needs to be more focused on women's needs. The rapid
rise of the Women's category and Glam's rank as number one within the
category, reinforces the fact there is large-scale fragmentation in this
space. Glam's pioneering distributed media model has lead to the creation of
new opportunities for brand advertisers and publisher alike."
6-Dec 7-Dec % Change
Total U.S. Internet Audience 174,199 183,619 5
Politics 6,192 8,384 35
Community - Women 51,632 69,854 35
Entertainment - News 37,093 49,023 32
Classifieds 31,867 41,688 31
Career - Training and Education 7,865 10,279 31
Gay/Lesbian 1,843 2,367 28
Retail - Consumer Goods 28,829 35,936 25
Finance - News/Research 43,317 52,064 20
Teens 23,313 27,979 20
Religion 10,101 22,886 20
The Women's category grew by 35% in 2007, representing the highest percent
growth, along with Politics, and significantly faster than the average 5%
total U.S. Internet Audience growth as reported by comScore Media Metrix.
Glam Media grew 213% from 7.9 million uniques a month to 25 million
uniques a month in reach in the U.S., followed by iVillage/NBC, which grew at
27% from 13.5 million to 17.2 million. Both Glam Media and iVillage drove the
women's category to the lead position by adding key websites to each of their
networks.
1 [P] Glam Media 7,994 25,028
2 [P] iVillage.com: The Womens Network 13,545 17,234
3 [C] AOL Living 10,741 14,316
4 [P] Everyday Health 2,690 12,073
5 [P] CondeNast Publications - CondeNet Network 7,098 9,708
6 [P] Womensforum.com Sites 6,050 5,874
7 [M] BHG.COM 4,858 4,898
8 [P] Sheknows 3,917 4,793
9 [P] BabyCenter Network 4,051 4,054
10 [P] Family Network 7,358 3,087
Glam Media continues to experience significant growth both in traffic to
Glam.com owned and operated sites and via the reach of its network of 450+
lifestyle websites and blogs across Style, Living, Entertainment, Wellness and
other channels. Glam was recognized in January 2008 by TechCrunch, GigaOm,
ReadWriteWeb and VentureBeat as a finalist in their Crunchies award for best
business model; Glam was also honored as an AlwaysOn Top 100 Media companies
in January 2008 and On Hollywood Top 100 in 2007.
About Glam Media
Glam Media's distributed media network model is revolutionizing the very
definition of what a media company is in the 21st Century. With 44 million
global unique monthly visitors (comScore MediaMetrix), Glam Media provides a
compelling mix of fresh, original content created in-house with a carefully
curated Glam Publishing Network of more than 450 popular and influential
lifestyle websites, blogs and magazines. For premium national brand
advertisers, Glam Media offers an unprecedented array of targeted options that
are singularly attractive to both upscale and aspirational consumers. Glam
Media is backed by such premier venture capital firms as Accel Partners, DAG
Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information
Capital. Glam Media is based in New York City and Brisbane, California.
SOURCE Glam Media, Inc.
Caroline Hacker, Glam Media, +1-650-270-2183, caroline@glammmedia.com; or Lane
Buschel, The Morris + King Company for Glam Media, +1-212-561-7454,
lane.buschel@morris-king.com
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