Permatex Goes In-Game to Pitch NO TOUCH(R) Tire Shine Products

Need for Speed, Burnout Paradise, GRID, and Dirt Gamers get Seriously Wet(TM)
Message

HARTFORD, Conn., July 14 /PRNewswire/ -- Permatex(R), Inc., a leader in
innovative chemical technology for automotive maintenance and repair, has
launched a dynamic in-game campaign for its NO TOUCH(R) Seriously Wet(TM)
Extreme Tire Shine within leading race titles, Need for Speed, Burnout
Paradise, GRID, and Dirt, across Xbox 360, PS3 & PC platforms.

To view the video, click
http://www.permatex.com/videos/media_video_game_ad.html

The opportunity was developed in conjunction with strategic video game partner
Engage In-Game Advertising and Permatex marketing partner, Mintz & Hoke
Communications Group.

The in-game campaign will feature realistic Permatex NO TOUCH(R) Seriously
Wet(TM) Extreme Tire Shine billboards positioned in high visibility track side
and urban locations within each game environment.

"Promoting NO TOUCH(R) products with in-game advertising is a creative
opportunity to introduce and reinforce our brand and tire dressing products
among our target audience, who we refer to as members of the 'Best Dressed
Nation,'" said Permatex Senior Product Manager, Diane Nesprido. "By placing
our 'Get Wet' messaging and positioning our NO TOUCH(R) Seriously Wet Extreme
Tire Shine within the action of games, we hope to increase our reach and
encourage people who want their cars to stand out and shine to try our
products."

According to David Smith, president of Engage In-Game Advertising, "Marketing
becomes more powerful when a brand can create a memorable experience through
active engagement with the consumer. Targeted in-game billboards will connect
NO TOUCH(R) tire shine with millions of focused auto enthusiasts playing their
favorite racing games."

More information about Permatex NO TOUCH(R) products can be found by visiting
www.bestdressednation.com or by contacting Permatex at 877-376-2839. The NO
TOUCH(R) site features an interactive gallery where visitors can upload
photographs of themselves and their cars, and vote on which photos in the
gallery deserve Best-Dressed honors. The gallery currently includes shots
submitted by NO TOUCH(R) tire shine users. Photos uploaded to the site will be
considered for use in future NO TOUCH(R) advertisements.

About Permatex
Permatex(R) is a leading manufacturer, distributor, and marketer of premium
chemical products to the automotive maintenance and repair markets. Since
1909, Permatex has been an acknowledged leader in the development of
innovative new products and services for the automotive aftermarket. Permatex
markets a wide range of products under well-known ITW brand names such as
Permatex(R), Fast Orange(R), No Touch(R), NOS(R), Spray Nine(R), The Right
Stuff(R), Gel Twist(R), PermaPoxy(R), Ultra Bond(R) and Dr Bond(R), Ultra
Cherry(R), Grez-Off(R), and Earth Soap(R). NOS is a registered trademark of
Nitrous Oxide Systems(R).

Permatex currently operates in the United States, Canada, Mexico, and the U.K.
and exports products to more than 85 countries around the world. North
American operations include Permatex's headquarters in Hartford, CT, a
state-of-the-art manufacturing, distribution, and technical center located in
Solon, OH, and a manufacturing facility in Kansas City, KS.

Permatex is a division of ITW (Illinois Tool Works Inc.), a US based, NYSE
listed corporation, founded in 1912. ITW is a Fortune 200 diversified
manufacturing company.

About Engage
Engage is a dedicated video game advertising and brand integration agency that
specializes in building, managing and executing high impact campaigns within
and around gaming titles and platforms. Engage brings in-depth knowledge,
focus and unbiased expertise in determining 'best fit' opportunities within
the complex video game environment.. For more information, visit
www.engageadvertising.com.

About Mintz & Hoke
Mintz & Hoke Communications Group is an integrated, full-service
communications firm offering a wide range of strategic planning, advertising,
public relations, interactive, media planning and buying, and direct marketing
services. Located in Avon, Connecticut for 38 years, Mintz & Hoke's mission is
to Help Clients Win. Clients include Rockwell Collins, Mohegan Sun,
Prudential Retirement, Pratt & Whitney, Connecticut Department of Social
Services, and YoCrunch Yogurt. Mintz & Hoke is an owner of Denver-based
Worldwide Partners Inc., the world's largest alliance of independent agencies
serving clients around the globe. For more information, visit
www.mintz-hoke.com.

SOURCE Permatex

Janette Baxter of Mintz & Hoke, +1-860-679-9846, janetteb@mintz-hoke.com