Mirics Appoints Senior Electronics Industry Executive to Drive North American and European Business Development

Jay Nunez brings microprocessor, wireless and graphics chip experience to role
FLEET, England & BOSTON--(Business Wire)--
Mirics Semiconductor has appointed Jay Nunez as VP Americas and EMEA to
spearhead the company`s commercial growth in these two mature and lucrative
regions of the world. Nunez was previously VP North American Sales and Marketing
for processor company Advanced Micro Devices (AMD), having originally served
graphics chip specialist ATI Technologies as VP World Wide OEM Sales prior to
its merger with AMD.

Nunez is a highly experienced electronics industry executive with a track record
of successfully implementing and executing business strategies to revenue within
global corporations such as AMD, ASAT, National Semiconductor, Wavecom and
Motorola Semiconductor. Commenting on the appointment, Simon Atkinson, CEO
Mirics, said: "We are extremely pleased to welcome Jay to the executive team at
Mirics. His wealth of commercial experience and success within the wireless,
processor and electronics service industries have equipped him well to guide
Mirics through the business challenges as we continue to extend the commercial
reach of our hardware and software technology."

Nunez added, "I am extremely excited by the potential of Mirics` radical
FlexiTVTM technology. By leveraging the latent performance of existing processor
technologies within portable devices, Mirics is enabling consumer electronics
manufacturers to add wireless content delivery functionality at price points
previously unseen in the industry. The Americas and EMEA regions represent a
large commercial opportunity for Mirics, and I am looking forward to working
with the team to bring further successes."

Mirics` FlexiTVTM provides a complete system solution integrating RF and mixed
signal silicon with software demodulation technology to enable global TV and
radio broadcast reception in portable devices at a revolutionary price point,
and has already gained commercial traction within Asia. With the appointment of
Nunez, Mirics has affirmed its dedication to addressing the other geographical
growth regions for its technology.

About Mirics

Mirics provides total system solutions for converged wireless connectivity on
portable consumer electronic devices such as Notebook PCs, Media Players and
Cellphones. The initial focus of the company is the delivery of free-to-air
broadcast services and content to portable computing and communications devices.
With development, support and sales operations in USA, UK, Hong Kong, China and
Taiwan, Mirics has brought together a strong team with extensive experience in
delivering high performance integrated circuits and algorithmic IP into high
volume wireless, broadcast and cellular applications.

Mirics has secured funding from an eminent investor team comprising Acacia
Capital Partners, Intel Capital and Pond Venture Partners. Mirics secured $7
million of financing in January 2009, bringing total investor financial support
to $22 million.

www.mirics.com

Ref: MIR017/A

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Media Contacts:
Mirics Semiconductor
Chet Babla
Tel: +44-7739-108-648
Email: press@mirics.com
or
Press information:
Andrew Town,
Tel: +44 (0) 20 8429 6546.
Email: mirics@pinnaclemarcom.com

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