ZooKazoo(TM) Announces Results of Inaugural Earth Day Challenge - Recycling Tops...

Wed Apr 23, 2008 8:01am EDT
 
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ZooKazoo(TM) Announces Results of Inaugural Earth Day Challenge - Recycling Tops Environmental Concerns of 6-12 Year Olds

PALO ALTO, Calif.--(Business Wire)--
Demonstrating that the kids of today care very much about the
shape of our planet tomorrow, recently launched ZooKazoo.com
(http://www.zookazoo.com), the safer, online destination for kids 6-12
years old, announced that nearly 2,000 votes were cast during its
first-ever Earth Day Challenge. Asked to choose from among five
environmental causes, ZooKazoo members cast over 700 votes for
Recycling as their number one environmental concern.

   The other four notable causes, which included Animal Conservation,
Energy Conservation, Protecting Forests, and Protecting Oceans,
virtually tied for second place, each receiving approximately half as
many votes as Recycling.

   "We were blown away by the response from our young members, who
took time out from the fun and games on our virtual world to show us
just how much they care about the real world they live in," commented
Dr. David Dwyer, the Chief Operating Officer and a co-founder of
ZooKazoo. "It is with great pride that ZooKazoo makes a donation of
$5,000 in support of Recycling on behalf of our KaZoobians."

   Since ZooKazoo made its official debut 0n April 3, visitors to the
site were presented with 30 e-postcards, each of which contained fun
facts or tips about one of the five Earth Day-related charitable
causes. Real-life national charities were selected to coincide with
each of these causes as potential benefactors including the World
Wildlife Fund, Center for Resource Conservation, Keep America
Beautiful, Oceana and The Nature Conservancy. The kids were then
encouraged to become advocates for their favorite cause by sending or
sharing postcards with a friend. Each postcard sent represented a
"vote."

   In addition to the online initiative, ZooKazoo created a school
project component to the Earth Day Challenge. Participating classrooms
were encouraged to download the postcards and share them as part of
their Earth Day awareness. In exchange they could win either a pizza
party for the class or a gift certificate to Amazon.com.

   "One of the primary tenets of ZooKazoo is to help them express
themselves and show them that they can make a difference in the
world," commented Dwyer. "Based on their enthusiasm for this inaugural
campaign, we hope the Earth Day Challenge is just the first of many
charitable initiatives."

   About ZooKazoo

   ZooKazoo was conceptualized back in January 2007 by five parents
with extensive backgrounds in children's learning and play,
entertainment, game design, web-based technologies and business. Their
collective mission was unanimous: Create a safer, imaginary world of
adventurous destinations on the Internet where children can play,
socialize, have fun and make their world a better place.

   ZooKazoo is a subsidiary of KD Learning.

   Note to Editors: For screenshots and additional information go to:
www.zookazoo.com/company

Double Forte on behalf of ZooKazoo
Elizabeth Olson, 415-848-8116
eloson@double-forte.com

Copyright Business Wire 2008

 

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