Doc Popcorn Launches Mobile Gift Program with Mocapay

BOULDER, Colo.--(Business Wire)--
Mocapay, a leader in mobile gift, loyalty, and marketing, is pleased to announce
that Doc Popcorn, creator and distributor of fresh all-natural popcorn, has
launched their mobile "Pop` `In" card program with Mocapay starting with its
Cherry Creek Mall location in Denver.

Doc Popcorn currently operates in locations such as malls, sports arenas, and
concert venues. The partnership between Mocapay and Doc Popcorn contributes to
Doc Popcorn`s efforts to grow their all-natural popcorn concept and brand as
they continue to expand operations within and outside Colorado. "As we broaden
our footprint, partnering with Mocapay felt like a natural next step," said Rob
Israel, co-owner and co-founder of Doc Popcorn. "The mobile `Pop` `In' program
opens up a whole new customer acquisition and retention channel, as well as an
interactive marketing and communication vehicle with our most loyal customers."

Doc Popcorn mobile "Pop` `In" account holders will be able to transact at the
point-of-sale, access their account balance and transaction history, find the
nearest Doc Popcorn location accepting mobile gift, and reload their "Pop` `In"
account, all from their mobile phone.

Doc Popcorn mobile account holders can also take advantage of Mocapay`s recently
launched Gift-A-Friend application, which is the first of its kind in the
payments industry. Gift-A-Friend enables consumers to send mobile "Pop` `In"
cards to their friends and family directly to their mobile phone from the
Mocapay website (www.mocapay.com).

"We look forward to the opportunity to assist Doc Popcorn in their efforts to
bring their all-natural popcorn to the masses through our mobile marketing and
gift offerings," said Kevin Grieve, CEO of Mocapay.

About Mocapay (www.mocapay.com)

Mocapay provides the only mobile commerce platform that supports integrated
mobile payments, marketing and distribution at point-of-sale. Mocapay delivers
unequaled direct marketing opportunities and customer loyalty to merchants while
providing consumers with the unprecedented ability to transact simply and
securely with their mobile device and receive real-time promotions from their
favorite retailers.

About Doc Popcorn (www.docpopcorn.com)

Doc Popcorn, creator of all-natural popcorn, uses only the finest corn and
quality ingredients to create a healthy and happy snack that is low in fat and
has zero trans fat or cholesterol. Doc Popcorn opened their first location in
late 2003 and has expanded their operations to seven locations in Colorado,
including Flatirons and Cherry Creek Malls, the Pepsi Center and Mile High
Stadium, and Red Rocks Amphitheatre.

Mocapay
Beth Toeniskoetter, 303-381-3909
betht@mocapay.com

Copyright Business Wire 2009