The Colbert Nation to Sponsor the US Speedskating Team During Bid for Olympic Gold

The Colbert Nation to Sponsor the US Speedskating Team During Bid for Olympic
Gold
The Colbert Nation Replaces DSB Bank In The Netherlands As US Speedskating's
Primary Sponsor

NEW YORK, Nov. 3 /PRNewswire/ -- They may not get their own flag at the
Opening Ceremonies, but The Colbert Nation will be represented in Vancouver.
As revealed during last night's historic show, The Colbert Nation is now the
primary sponsor of the US Speedskating team. The announcement was made by
Stephen Colbert, Olympic Gold medalist Dan Jansen and executive director of US
Speedskating Bob Crowley.

With Team USA having lost its previous sponsor when the Dutch bank DSB folded,
The Colbert Nation is stepping up to help America bring home speedskating gold
at the 2010 Olympic Winter Games in Vancouver. Donations should be made in
the name of The Colbert Nation via www.colbertnation.com.

Said Colbert, "We must ensure that it is America's 38-inch thighs on that
medal platform!"

"US Speedskating is thrilled to be able to create a unique partnership between
one of the great entertainers in the industry and one of the great sports in
the Olympic movement," said Crowley. "Embracing the U.S. Speedskating Team
will provide immeasurable exposure for our sport and very talented athletes."

US Speedskating is a non-profit organization recognized by the United States
Olympic Committee and the International Skating Union as the governing body
for the sport of speedskating in the United States. With 75 Olympic medals,
US Speedskating athletes are the most successful of all winter sports in the
United States. After winning a combined total of 64 world cup and world
championship medals for long and short track events in the 2008-2009 season,
Team USA is prepared to melt the ice with some fast skating and heart-pounding
action. For additional information about US Speedskating please visit
www.usspeedskating.org.

Legends like Eric Heiden, Bonnie Blair, Dan Jansen, Cathy Turner, Amy Peterson
and many others propelled the sport to great heights. Current athletes
including Apolo Anton Ohno, Chad Hedrick, Jen Rodriguez and Catherine Raney
are sustaining a high degree of athleticism while newcomers like Trevor
Marsicano, J.R. Celski, Katherine Reutter and Heather Richardson, and now
Colbert Nation, are taking the sport to the next level.

"The Colbert Report" is produced by Jon Stewart's Busboy Productions, Inc. in
association with Colbert's Spartina Productions, Inc. Stewart and Colbert are
the executive producers with Meredith Bennett, Richard Dahm and Tom Purcell as
co-executive producers. Jim Hoskinson is the director. Lisa Leingang is the
executive in charge of production for COMEDY CENTRAL.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 95
million homes nationwide. COMEDY CENTRAL is owned by, and is a registered
trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE:
VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is
www.comedycentral.com. For up-to-the-minute and archival press information
and photographs visit Press Central, COMEDY CENTRAL's press Web site, at
www.comedycentral.com/press.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's
leading creators of entertainment content, with brands that engage and connect
diverse audiences across television, online, mobile, games, virtual worlds and
consumer products. The company's portfolio spans more than 150 television
channels and 400 digital media properties worldwide, and includes MTV, VH1,
CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick,
AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers
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SOURCE COMEDY CENTRAL Corporate Communications

Renata Luczak, +1-212-767-8661, renata.luczak@comedycentral.com