MediaTrust Launches Enhanced Fraud Detection Tools along with New Industry Compliance Center and other Leadership Initiatives

MediaTrust Launches Enhanced Fraud Detection Tools along with New Industry
Compliance Center and other Leadership Initiatives

NEW YORK, Nov. 4 /PRNewswire/ -- MediaTrust today announced an online
compliance center and proprietary anti-fraud detection tools to help lead the
performance marketing industry toward higher accountability and compliancy.

The performance marketing channel is rapidly growing in popularity with online
advertisers due to its compelling pay-for-results pricing model. This rapid
growth makes self-regulation and open knowledge sharing among all members of
the performance marketing ecosystem (advertisers, networks, publishers, and
consumers) critical to its continued success.

To execute successful campaigns in compliance with industry and FTC standards,
advertisers and publishers need information, tools and ongoing research
pertaining to new compliance standards, fraud mitigation and campaign
management best practices. MediaTrust is working to ensure that all industry
stakeholders have the information and tools needed to effectively and
responsibly leverage the channel.

1. Enhanced Fraud Detection Tools: MediaTrust's pay-for-performance
platform
(previously known as Advaliant) provides its advertisers and account
managers with robust fraud detection tools that quickly and easily
identify fraudulent publisher activity. Real-time campaign traffic data
is evaluated using proprietary algorithms to detect possible fraud and
maintain high traffic quality.
2. Trusted Network of Publishers: Beyond detecting fraudulent traffic in
real time, the most effective way to mitigate fraud across a network is
to thoroughly screen publishers and only allow trusted publishers onto
the network. With less than one in five publishers applications
accepted,
MediaTrust has mitigated the vast majority of headaches for advertisers
before they start.
3. Compliance Information Center: With increasing emphasis placed on
industry regulation and compliance, MediaTrust's website now provides
an
updated compliance center (http://mediatrust.com/compliance.html)
complete with the latest industry and legislative information and
MediaTrust's codes of conduct for search, display, email and social
media
distribution.
4. Support for Industry Associations: MediaTrust continues to provide
resources to further the industry's goals via the Performance Marketing
Alliance. Member companies formed the PMA to create and enforce
industry
best practices and standards.
5. Industry Conduct Guidelines: MediaTrust recently published 'first of
its
kind' Blogging and Social Media guidelines to clarify for publishers
the
conduct that is acceptable when generating leads and sales for
advertisers on the MediaTrust platform.

6. Industry Leadership: MediaTrust continues to provide valuable research,
education and thought leadership via the industry-focused blog,
blog.mediatrust.com and its weekly podcast called Relevantly Speaking
(http://blog.mediatrust.com/category/podcasting/)

Publisher or advertisers interested in learning more about MediaTrust's
pay-for-results online direct response solutions, please visit
www.mediatrust.com. The site also contains links to useful industry resources
and information.

About MediaTrust

MediaTrust makes pay-for-results online advertising easier. MediaTrust offers
an innovative online technology platform, supported by best-in-class service,
and access to the best direct response advertisers and affiliate publishers in
the industry. The Company's offering enables its publisher and advertiser
partners to easily create and deploy pay-for-performance marketing campaigns
that deliver leads and sales. In 2009, the company was ranked 9th fastest
growing US company by Inc. Magazine. Founded in 2004, MediaTrust is
headquartered in New York City with offices in Toronto and Santa Barbara.

For more information on MediaTrust's pay-for-results advertising and
publishing solutions, please visit: www.mediatrust.com, or follow the company
blog: blog.mediatrust.com, or call 1-877-987-8785.

SOURCE MediaTrust

Trip Foster, MediaTrust, +1-917-512-1693, tfoster@mediatrust.com