Wealth Management Software Company Univeris Selects Marketing Agency Ariad

Financial Industry Expertise Combined with Technology and Sales Force Knowledge
Leads to Ariad Appointment
TORONTO--(Business Wire)--
Ariad Custom Communications continues to build on a very strong 2009 with the
announcement that it has begun working with financial services software company
Univeris.

Ariad will develop and implement marketing programs focusing on Univeris` wealth
management software. The brand development, print and on-line efforts will build
relationships with financial advisors and create awareness with financial
services enterprises. Ariad began working with Univeris earlier this year.

Stephen Smith, Senior Director Marketing, Univeris says: "We were looking for a
marketing partner that really understands our needs. As well as having deep
technology and financial industry expertise we were looking for a firm with a
successful track record of marketing to the financial advisor community. Ariad
was a natural fit for Univeris with its creativity, subject matter expertise and
strategic insight."

Baron Manett, Senior Vice President, Strategy with Ariad comments: "Univeris`
software is a sophisticated financial management system, therefore the right
messaging is crucial to the success of their marketing and brand. This is
exactly the kind of work we thrive on at Ariad: developing a clear and creative
way to deliver complex messages."

About Ariad Custom Communications

Ariad Custom Communications is a marketing agency that specializes in creating
compelling brand experiences that drive business. Ariad`s customer-centric
approach blends strategy with content to develop innovative marketing campaigns,
both online and offline. The result: some of Canada's most successful brands
engage with Ariad's smart, savvy marketing professionals to generate brand
engagement, deepen customer relationships and instil loyalty. Those brands
include Becel, Nike, Degree, Vespa, Knorr, Globe & Mail, Lipton and major
corporations from across the financial services sector.

About Univeris

Univeris, headquartered in Toronto, Canada, is a privately held company and is
the leader in enterprise wealth management for the Canadian market. Founded in
1991, Univeris has over 20 major financial services clients across Canada
representing over 17,000 advisors in mutual fund assets under administration.
Univeris offers the most comprehensive enterprise wealth management platform
with fully integrated back office operations, compliance and front office
practice management for financial advisors. The corporate website is
www.univeris.com.

Ariad Custom Communications
Kieran Miles, Account Director, 416-646-7186
kmiles@ariad.ca
or
Univeris
Stephen Smith, Senior Director of Marketing, 416-979-3700, ext. 484

Copyright Business Wire 2009