Unique Webisode Series, 'The 'O' Mission,' Helps Normalize Sexual Health Conversations...
Unique Webisode Series, 'The 'O' Mission,' Helps Normalize Sexual Health
Conversations for Young Adults as Social Networking Changes the Dating Scene
CHICAGO, Sept. 15 /PRNewswire/ -- As sexually transmitted diseases and
infections rise across the U.S., getSTDtested.com is utilizing the web and
digital media as tools to assist in the fight against them by sponsoring a
four-part webisode series intended to help educate and entertain, or
"edu-tain," young adults about this important topic in the digital medium to
which they relate.
The 'O' Mission's main objective is to help destigmatize this topic by
normalizing the conversation. The objective of the sponsor, getSTDtested.com,
is to help consumers seeking more confidential options for learning about and
testing for eight of the most common STDs. Now the webisode series is
available online at OmissionTheMovie.com.
The movie speaks to being careful of the risks associated with dating and
shows how to handle the nuances of a new relationship, including getting
tested for STDs. Chlamydia, the most common STD, is a focal point of the
original story line that is geared to young adults, the most vulnerable
generation to STDs.
"The 'O' Mission is another tool to help answer the Centers for Disease
Control and Prevention's call for new, innovative ways to reach young adults.
This series was created to reflect the convergence of their off-and on-line
worlds and the importance of getting STD tested," says Tracey Powell, CEO of
getSTDtested.com and founder of Home Access Health Corporation that secured
the first FDA approved at-home HIV testing kit.
The original 'O' Mission pilot is expanding into four, two-minute episodes
with plot lines that speak to different phases of young adults looking for
love in a world where social networking and technology are changing the dating
scene forever:
-- The "VIP" theme shows the social lifestyle challenges that
young adults face.
-- The "Hey" theme speaks to the excitement of meeting someone
for the first time.
-- The "dance floor" theme reveals that most people do have a
past.
-- The "New Year's Eve" theme reveals the heroine
Indya's interest in meeting someone yet feeling unsafe from a past
relationship
Focused on educating the tech savvy millenials and known for its digital media
prowess, getSTDtested.com's "Kiss Chlamydia Goodbye" campaign kicked off at
Columbia College Chicago in May. Hundreds of students watched, talked and
rocked with a showing of the getSTDtested.com sponsored webisode, The 'O'
Mission, an expert panel discussion, and music performed from the original
soundtrack by the Chicago band, Lip Tease which is adding two songs to this
soundtrack that can now be downloaded for free at OmissionTheMovie.com.
"The 'O' Mission characters, 'Indya,' 'Wes,' 'Coop' and others, help to
normalize the sexual health conversation. See them on the web now at
OmissionTheMovie.com.GetSTDtested.com plans to continue to get the message out
and to inspire young adults to take action to detect and fight STDs. One way
to know the truth is to visit getSTDtested.com and use our various resources,"
concludes Powell.
"The link between social networking, technology and millenials is
unparalleled. STDs can spread as fast as 'friending' someone on Facebook. What
do young adults do? The various getSTDtested.com tools are confidential,
informative, nonjudgmental and fun," according to Emmy nominated Michael Fry,
the 'O' Mission co-writer, and producer of the series "Cosby" and "The Fresh
Prince of Belair," and Warner Brother's "The Parent Hood."
About getSTDtested.com
As more consumers turn to the internet for health information,
getSTDtested.com is setting the gold standard for online STD awareness and
testing, helping to destigmatize, prevent, and control sexually transmitted
diseases. The online confidential clinic makes it easy for individuals at risk
for STDs to get confidential diagnostic testing as well as professional and
peer-to-peer referrals. Visit getSTDtested.com and its sponsored webisode
series at OmissionTheMovie.com.
About "The 'O' Mission"
The 'O' Mission series is produced by Octane Rich Media and Kolo Films LLC.
Jim Forni, director and executive producer, shot the series on the RED ONE
camera, the most advanced, highest resolution HD camera system available.
Michael Fry, Emmy nominated writer and professor at Columbia College Chicago,
co-wrote the series with Forni. The 'O' Mission is currently being submitted
to festivals and awards across the country.
Contact:
Kellee Johnson, The Ballast Group, 312-751-3959
SOURCE getSTDtested.com
Kellee Johnson of The Ballast Group, +1-312-751-3959, for getSTDtested.com
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