Heidi Montag Partners With Anchor Blue for the Launch of Heidiwood

Heidiwood for Anchor Blue will debut on April 15, 2008 and will be inspired by
the reality star's personal style

ONTARIO, Calif., April 2, 2008 /PRNewswire/ -- Specialty retailer Anchor
Blue announces today complete details on their partnership with reality TV
icon, Heidi Montag for the launch of her new clothing line "Heidiwood for
Anchor Blue." The line, set to hit retail on April 15, is targeted for
consumers ages 16-21 and is fun, sexy and affordable.
The Heidiwood collection features key fashion pieces that can be dressed
up for "a night on the town" or dressed down for "an afternoon at the mall."
The line includes fashion tops, graphic tees, snappy shorts and skirt, jeans,
her signature zebra piece and sexy dresses! The collection also includes an
amazing line of iconic handbags and stunning jewelry to complete each outfit
and take you from day to evening in a snap!
Heidi, who stars in the #1 hit MTV reality show "The Hills," spent a year
abroad in Italy studying apparel design. She states, "I plan to get my hands
dirty on this one. This is something I have always wanted to do and Anchor
Blue has enabled me to be an integral part of the design process. Each and
every piece will have my initial input, feedback and final approval stamped
all over it."
The initial Heidiwood collection consists of 13 fashion pieces plus
accessories. Items will range in price from $10 to $60. The spring 2008
collection is scheduled to hit Anchor Blue retail locations on April 15, 2008.
The line will have its own build out and will be accompanied by other hot
products from several well-known brands as well as the Anchor Blue brand.
CEO Tom Sands states, "Heidi equates our lifestyle statement that the
diversity of fashion lives in LA. We are thrilled she is part of our 2008
campaign and can't wait to bring her line to our consumer."
In addition to releasing her collection through Anchor Blue retail
outlets, Heidi will also be one of the faces of the brand for the 2008 high
traffic seasons. As part of her work with the company, Heidi will be featured
in ad campaigns, do in-store appearances and be a general ambassador for the
brand.
To kick things off, Heidiwood for Anchor Blue will make its runway debut
"Heidiwood style" at the Hollywood & Highland Center on Friday, April 11. To
help commemorate Heidi's new line, the high-profile destination will go by the
name, "Heidiwood & Highland" for the day and will feature a runway fashion
show. To further fete in support of the new line, Anchor Blue will throw a
celebration event on Tuesday, April 22 at Hollywood "hot spot" Area for
Heidi's friends and fans.
About Anchor Blue Retail Group, Inc.
The Anchor Blue Retail Group, Inc. is an affiliate of Sun Capital
Partners, Inc. and Ares Management. It operates Anchor Blue stores, a
specialty retailer of guys and girls apparel and accessories since 1981, and
is licensed to operate Levi's/Dockers Outlet by MOST. Anchor Blue Retail
Group, Inc. is based in Ontario, California and currently runs 252 retail
locations in 31 states and Puerto Rico. More information about Anchor Blue is
available at http://www.anchorblue.com.
About Sun Capital Partners, Inc.
Sun Capital Partners, Inc. is a leading private investment firm focused on
leveraged buyouts, equity, debt, and other investments in market-leading
companies that can benefit from its in-house operating professionals and
experience. Sun Capital affiliates have invested in and managed more than
175 companies worldwide with combined sales in excess of $35.0 billion since
Sun Capital's inception in 1995. Sun Capital has offices in Boca Raton, Los
Angeles, and New York, as well as affiliates with offices in London, Tokyo,
and Shenzhen. For more information, please visit http://www.SunCapPart.com.
About Ares Management
Founded in 1997 by a group of highly experienced investment professionals,
Ares manages investment capital in private equity, capital markets
(principally leveraged loans, high-yield bonds, and distressed debt), and
private debt. Through these three complementary lines of business, Ares has
the ability to provide capital to companies at any place in the capital
structure and at any stage of development. Assets under management at Ares
have grown from approximately $3 billion of committed capital five years ago
to approximately $20 billion at the end of 2007. Ares has more than
240 employees; headquartered in Los Angeles, with offices in Los Angeles, New
York and London; and is an SEC registered investment advisor. For more
information, visit the Ares website at http://www.aresmgmt.com.
Media contacts: Ali Brubaker/Liz Jaeger
212-901-3931 / 310-550-7776
alison.brubaker@bwr-ny.com/ljaeger@bwr-la.com
SOURCE Anchor Blue

Ali Brubaker, +1-212-901-3931, alison.brubaker@bwr-ny.com, or Liz Jaeger,
+1-310-550-7776, ljaeger@bwr-la.com, both of Anchor Blue