Luxe Hotels Continues Worldwide Brand Expansion

Latest Development Is The Rebranding Of The Holiday Inn Los Angeles City
Center To Be A 'Luxe' Hotel

LOS ANGELES, Nov. 2 /PRNewswire/ -- The Luxe Hotels worldwide brand expansion
has come to metro Los Angeles, it was announced today by Efrem Harkham, CEO
and Founder of Luxe Hotels, an L.A.-based upscale hospitality company. The
company has been engaged in a major brand development program around the
globe, and its latest acquisition is an agreement signed with Emerik Hotel,
LLC to rebrand the current Holiday Inn Los Angeles City Center as a Luxe
Hotel. Following a multi-million dollar renovation which will begin
immediately, the hotel will be renamed the Luxe City Center Hotel, Los Angeles
this coming spring.

This exciting development comes at a time when the economy has forced many
hotels in Southern California -- and around the world -- into receivership or
to postpone capital improvements indefinitely. Yet both Luxe Hotels and
Emerik Hotel, LLC believe that with the highly successful track record of the
Luxe brand name and the current excitement of the revitalized downtown LA area
-- precipitated by the Staples Center and, most recently, the opening of LA
Live -- now is the time to make this move to take the hotel to the next level.

The vision for the new Luxe City Center Hotel, Los Angeles is to replicate the
upscale, intimate, boutique-style ambiance of the Luxe Sunset Boulevard Hotel,
Bel Air, and the Luxe Rodeo Drive Hotel, Beverly Hills. The newly branded
Luxe property will be an upscale, four-star design-driven boutique hotel that
is privately owned. There is currently no other hotel property like this in
downtown LA.

The Luxe City Center Hotel, Los Angeles, located at 1020 S. Figueroa Street,
offers the best location in downtown Los Angeles. Its proximity to meeting and
convention space and entertainment venues in downtown LA is unmatched. The
hotel is the closest hotel to the Convention Center and the Staples Center,
and immediately across the street from LA Live and its Nokia Theater, Grammy
Museum, Conga Room, ESPN Zone and numerous other brand new dining and
entertainment establishments.

The Luxe City Center Hotel, Los Angeles, will offer just under 200 rooms and
suites when the renovation is complete. Facilities will include meeting
space, a restaurant, fitness center, outdoor pool, and business center. A
renowned interior designer will be named shortly.

ABOUT LUXE HOTELS
Luxe Hotels is part of the global hotel organization founded by Efrem Harkham,
which also includes Luxe Worldwide Hotels, a hotel marketing and reservations
organization with an impressive portfolio of nearly 200 independently owned
and operated, award-winning hotels in the best locations around the globe. The
properties include such esteemed hotels as Canyon Ranch Tucson, Canyon Ranch
Lenox, Palms Place Hotel & Spa in Las Vegas and Waterford Castle in Waterford,
Ireland. Luxe Hotels has 14 offices worldwide including New York, London,
Paris, Milan, Madrid, Athens, Buenos Aires, Hong Kong, Tokyo, Sydney, and
Mumbai.

ABOUT EMERIK HOTEL, LLC
Emerik Hotel, LLC and its affiliates have been in the hotel business for 45
years. In addition to the hotel business they have acquired, developed, owned,
operated and sold properties in approximately a dozen states throughout the
United States, including industrial, office, residential and shopping centers.

SOURCE Luxe Hotels

Jane Coloccia, +1-609-737-2587, janecoloccia@gmail.com; or Michele Lee,
+1-571-451-9713, leem108@comcast.net, both of JC Communications, LLC, for Luxe
Hotels