4INFO Gives Developers a Way to Earn Revenue From Facebook Applications

SAN MATEO, CA, Dec 10 (MARKET WIRE) --
4INFO, Inc., the leader in SMS publishing and advertising, today announced
that it is providing Facebook developers with a way to translate the
popularity of their Facebook applications into real revenue.

There are two ways that developers can use 4INFO to monetize their
Facebookapplications. The first is by offering 4INFO text alert services to
users who
sign up for their applications. The second is by partnering with 4INFO to build
a mobile component of their Facebook application. For example, Scrabulous
players
can opt to receive an alert on their mobile phone when it is their turn in the
game, or when another player makes a move.

"The Facebook community is thriving, but the Holy Grail for developers is to
find a way to make money from their creations," said Ted Burns, vice president
of product for 4INFO. "4INFO now delivers an easy way for them to do this
across multiple social networks."

Early adopters of 4INFO Facebook developer tools include Kickflip,
Watercooler,
Honesty Box, HungryMachine, Protrade, Sport Interactiva and Scrabulous.
4INFO's developer tool is the first mobilization option that works across a
variety of social networking platforms.

"4INFO makes it easy to integrate their messaging services into Facebook
applications, and we're already seeing a return," said Noah Kagan, creator of
Kickflip. Tens of thousands of Kickflip application users have opted to
receive 4INFO entertainment, sports and news alerts.

About 4INFO

The leader in text messaging services, 4INFO helps people stay in the know
while they're on the go. Founded in 2004, 4INFO delivers millions of
real-time SMS answers and entertainment messages -- both as a response to
asearch query, or as an alert on subjects ranging from sports scores and
weather updates to stock quotes and celebrity gossip. 4INFO's services
workon any cell phone and are free of charge. Companies also partner with
4INFOto connect with their mobile audiences and deliver free ad-supported SMS
content. 4INFO's SMS ad serving technology and targeted advertising programs
give
businesses the ability to reach consumers in a new medium with measurable
results. Headquartered in San Mateo, Calif., 4INFO is backed by Draper
Fisher Jurvetson, Gannett Company, Inc., NBC Universal, Sand Hill Capital, and
U.S.
Venture Partners. Learn more at: http://www.4info.net or send a text to 44636.

4INFO Contact:
Jen Colton
Flashpoint Public Relations
(415) 551-9621
Email Contact

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