New PEANUT CHEWS(R) Packaging Features Baseball Greats - Nolan Ryan, Lou Brock and...

New PEANUT CHEWS(R) Packaging Features Baseball Greats - Nolan Ryan, Lou Brock
and Cole Hamels

BETHLEHEM, Pa., July 10 /PRNewswire/ -- PEANUT CHEWS(R), the candy brand that
allows consumers to "snack, share and chews(TM)", is pleased to introduce
three NEW, collectible, king-size packages featuring baseball stars Nolan
Ryan, Lou Brock or Cole Hamels. These milk chocolatey PEANUT CHEWS(R) bars
combine great players and great-tasting, chewy, chocolatey bites loaded with
crunchy peanuts! The collectible editions will be available for a
limited-time this baseball season.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090710/PH44665 )

The PEANUT CHEWS(R) choice of players will add to the collectible appeal:

-- Nolan Ryan is a National Baseball Hall of Fame Pitcher and the only
player to have his uniform retired by three different teams -- The
Texas
Rangers, The Houston Astros and The California Angels. His 5,714
career strikeouts rank first in baseball history. In 1999, The
Sporting
News included him in its roster of the 100 Greatest Baseball Players
of
the 20th Century. In addition, The Nolan Ryan Foundation has been
established to provide resources for youth, education and community
development.
-- Cole Hamels was the 2008 National League Championship Series and World
Series Most Valuable Player. In addition to his success on the mound,
he has established The Hamels Foundation, which focuses on AIDS
support
in Philadelphia and Africa.

-- Lou Brock is a National Baseball Hall of Fame Outfielder and a St.
Louis
Cardinal Legend. In 1999, The Sporting News included him in its
roster
of the 100 Greatest Baseball Players of the 20th Century. His
sportsmanship, integrity and community involvement have earned him
numerous honors including the Roberto Clemente and Lou Gehrig Awards.

Brian Bachrach, Senior Brand Manager for PEANUT CHEWS(R) commented, "We are
very excited to have some terrific baseball players featured on our PEANUT
CHEWS(R) packages. Fans can get great tasting candy and collect images of
their favorite stars."

The PEANUT CHEWS(R) Cole Hamels edition will be sold in stores in the
Pennsylvania region, the Nolan Ryan edition in the Texas region and the Lou
Brock edition in the Missouri region. All three will also be available online
at www.peanutchews.com. Stores will include food, drug, convenience and mass
merchandisers.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered
in Bethlehem, PA, where it manufactures PEEPS(R), HOT TAMALES(R), MIKE AND
IKE(R), MIKE AND IKE(R) ZOURS(R) and TEENEE BEANEE(R) Brand Candies. PEANUT
CHEWS(R) Brand Candies are produced in Philadelphia, PA.Just Born employs over
475 associates and markets its candy in over 45 countries. All Just Born
candies are made in the U.S.A.

For more information, please visit the new www.peanutchews.com.

SOURCE Just Born, Inc.

Ellie Deardorff, +1-609-279-0977, edeardorff@justborn.com, or Milena DeLuca,
+1-609-921-1695, mdeluca@justborn.com, both of Just Born, Inc.