Sunshine(R) Cheez-It(R) Brand Tipped Its Hat to One of America's 'Big Cheeses'

Life-Sized Cheese Carving of Abraham Lincoln Displayed in Washington, D.C.
July 3rd

BATTLE CREEK, Mich., July 3 /PRNewswire/ -- For the third consecutive year,
Cheez-It crackers - the little cracker with big cheese taste - saluted one of
America's "big cheeses" by commissioning a cheese carving of patriotic
significance, known as The Cheez-It Big Cheese(TM). This year, to commemorate
the bicentennial year of Abraham Lincoln's birth, master cheese carver Troy
Landwehr created his tallest Big Cheese statue to date: a life-sized rendering
of America's 16th president.

At 6-feet, 4-inches tall, Lincoln is truly one of America's "biggest cheeses"
- he still holds the record as the tallest U.S. President. Using a 1,000-pound
block of Wisconsin cheddar cheese, Landwehr carved a rendering of Lincoln that
measured 6-feet, 8-inches tall: Lincoln in a standing position, complete with
his famous top hat.

The Cheez-It Big Cheese carving of life-sized Lincoln was on display at 2215
Constitution Avenue N.W. (between 22nd Street N.W. and 23rd Street N.W.) in
Washington, D.C. - in the shadow of the Lincoln Memorial - from 11:00 AM to
2:00 PM on July 3, to kick-off the Independence Day holiday weekend. Patriots
and cheese enthusiasts alike had the opportunity to visit The Cheez-It Big
Cheese carving of Lincoln, take photographs with the life-sized replica, and
sample Cheez-It crackers.

"We are honored to help Americans celebrate the July 4th holiday each year
with The Cheez-It Big Cheese carving," said Scott Hamric, senior director,
brand marketing, Kellogg Company. "Cheez-It crackers bring the big cheese
taste baked into each little bite, so it seemed fitting for the brand to tip
our hat this year to our nation's 'biggest' president during his bicentennial
year."

In 2007, The Cheez-It Big Cheese debuted with Landwehr's intricate masterpiece
of the presidential portraits on Mount Rushmore, created from a 700-pound
block of cheddar cheese. The Mount Rushmore carving was named one of the
"Quirkiest Stories of 2007" by PARADE magazine. The 2008 Cheez-It Big Cheese
carving was even larger: a replica of John Trumbull's iconic painting of the
signing of the Declaration of Independence, created from a one-ton block of
cheese.

About Kellogg Company
With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading
producer of cereal and a leading producer of convenience foods, including
cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks,
frozen waffles and veggie foods. The Company's brands include Kellogg's(R),
Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), All-Bran(R), Mini-Wheats(R) ,
Nutri-Grain(R), Rice Krispies(R), Special K(R), Chips Deluxe(R),Famous
Amos(R), Sandies(R),Bear Naked(R), Kashi(R), MorningStar Farms(R),
Gardenburger(R)and Stretch Island(R). Kellogg products are manufactured in 19
countries and marketed in more than 180 countries. For more information,
visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility
report including its approach, progress and future direction in the
marketplace, workplace, environment and community can be found at
www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to
nutrition, visit www.kelloggnutrition.com.

SOURCE Kellogg Company

Jessica Wickliffe, +1-212-679-6600, Ext. 297, jwickliffe@hunterpr.com, for
Kellogg Company; or Media Hotline of Kellogg Company, +1-269-961-3799,
media.hotline@kellogg.com