IBS-STL Becomes Biblica

Name affirms passion and commitment to engage people worldwide with Scripture

COLORADO SPRINGS, Colo., July 13/PRNewswire/ --Entering a third century of
Scripture ministry, IBS-STL is launching a new identity, including a new name
- Biblica - to reflect its expanding vision and focus for transforming lives
through God's Word. The new name is part of a rebranding process that began
with the merger of International Bible Society and Send the Light in 2007.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090713/DE45376LOGO )

Keith Danby, Global President and CEO of Biblica, said the new name was born
out of 18 months of planning and developing a vision for a third century of
ministry. "Because the Bible is central to our ministry purpose, we felt it
was essential to expressly mention it as being the heart of our organization -
in our name, our mission, our vision, and our values," he said. "The name
Biblica clearly reflects an emphasis on the Bible, and it communicates our
focus on helping transform lives through the power of God's Word."

"This year we're celebrating our 200th anniversary and we see that as a
springboard to a new era of Bible ministry," Danby added. "We believe Biblica
- the name and the organization - are well-positioned to engage and evangelize
people and to help equip the global Church with biblical resources. We look
forward to carrying God's Word to people everywhere under the Biblica banner
as we enter a third century of ministry."

Rebranding includes name, a new logo, and key messaging: "Transforming lives
through God's Word." Combined, they communicate the vision of Biblica to bring
the life-changing power of Scripture to people worldwide. The rebranding
process is beginning across the organization and will be phased to ensure a
seamless transition for all of Biblica's ministries and partners globally.

Biblica's branding effort was guided by an international committee of its
senior management and the board of directors, and led by brand consultant
Lambert, Edwards & Associates with Hanon-McKendry.

About Biblica (Formerly IBS-STL Global)
Founded in 1809, International Bible Society has served individuals and
organizations through Bible translation, publishing, distribution, and
outreach and is the translation sponsor and copyright holder of the New
International Version((R)) (NIV) Bible, which is the most-read contemporary
English translation and has more than 350 million copies in print worldwide.

Send the Light was established more than 50 years ago by Operation
Mobilization founder GeorgeVerwer with worldwide Bible and Christian book
distribution as its vision. STL has become one of the largest distributors of
Christian resources, with distribution centers in the U.K., India, and the
U.S. STL also has retail operations in various parts of the world.

The two organizations merged based on the realization they could do more
together to further the cause of the Bible than they could independently.

For more information, visit www.Biblica.com.

SOURCE Biblica

Steve Johnson, Biblica Communications VP, +1-719-867-2618,
steve.johnson@biblica.com, or Lynn Waalkes, Biblica Communications Specialist
, +1-719-867-2626 , lynn.waalkes@biblica.com