AdBrite Network Exceeds 50000 Sites

Online Ad Marketplace Second Only to Google in Size; Serving 8 of 20 Largest
ComScore Media Properties

SAN FRANCISCO, March 5 /PRNewswire/ -- AdBrite, the Internet's Ad
Marketplace, announced today that over 50,000 websites are now active in its
online advertising marketplace, making AdBrite second only to Google among ad
providers in number of sites. AdBrite also announced that the company is
serving 8 of the 20 largest US online media properties.
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The AdBrite network has grown rapidly over the past 18 months. AdBrite
provided ads to over 50,000 websites in February 2008, having grown from
20,000 sites in September 2006. ComScore reported AdBrite as the
fourth-largest ad network by pages viewed (December 2007), serving ads on 25
billion pages for the month. Currently adding thousands of new sites each
month, AdBrite has established itself as a scale leader, helping major web
publishers as well as niche specialty sites run relevant advertising and
maximize revenue yield.
"We're pleased that 50,000 websites choose AdBrite to deliver rich,
relevant advertising to their sites," said Ignacio Fanlo, CEO of AdBrite.
"AdBrite's large, diverse base of quality publishers helps advertisers reach
their target audience across any audience demographic, content type, behavior,
or geography."
AdBrite now serves some of the web's largest media properties. Eight of
ComScore's top 20 media properties are AdBrite partners. AdBrite offers
banner and text ads, as well as innovative formats like BritePic, InVideo and
Full Page Ad, via a transparent auction-based marketplace.
"We've expanded on our core strength as a self-serve publisher marketplace
to partner with many of the world's largest web properties," continued Fanlo.
"AdBrite's mix of high-reach publisher brands and engaging specialty content
sites is an unbeatable combination for advertisers and publishers alike."
Scale has also brought specialization to AdBrite's marketplace, which
features specialty channels like Entertainment, Women's Lifestyle, Social
Networking, and Sports & Outdoors. These channels reach millions of unique
users each month, while at the same time enabling savvy advertisers to focus
their buys by site content or user base.
"AdBrite helped SONY BMG deliver our artists' products to targeted
audiences across a large, diverse set of high-quality sites," said Kyle
Sherwin, Vice President of Media at SONY BMG. "AdBrite's mix of ad products
and transparent marketplace model have made for several successful campaigns.
In addition to providing great results, AdBrite offers terrific client
service."
About AdBrite
AdBrite is the Internet's Ad Marketplace. The company makes it easy to
buy and sell advertising online, giving advertisers and publishers more
transparency and control than any other ad network. With banner and text ads,
as well as innovative formats like BritePic, InVideo and Full Page Ad, AdBrite
has created a simple and more effective advertising marketplace for
advertisers and publishers of all sizes. In January 2008, AdBrite ads reached
85 million unique users in the U.S. (ComScore).
AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is
headquartered in San Francisco, California. AdBrite is backed by venture
capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more
information, visit http://www.adbrite.com.
SOURCE AdBrite

Paul Levine of AdBrite, +1-650-740-4735, plevine@adbrite.com