Swank, Inc. Announces Strategic Partnership With Style 365 to Distribute Women's Belts and Fashion Accessories

NEW YORK, NY, Jul 13 (MARKET WIRE) --
Swank, Inc. (PINKSHEETS: SNKI) announced today that it has entered into a
strategic alliance with Style 365 LLC, a marketer of woman's fashion
belts and accessories to many of the largest woman's specialty retailers
in the United States. Swank, a leading distributor of men's jewelry and
personal leather accessories under numerous licensed brands and private
labels, will begin distributing women's belts this fall under a design
and marketing partnership with Style 365. This strategic alliance will
combine Swank's supply chain management skills, extensive retail
partnerships and licensing capabilities with Style 365's proven ability
to create woman's fashion belts and accessories that appeal to a broad
range of consumers. Elisa Grimaldi, Style 365's Chief Executive Officer
and Nicole Jefferson, Style 365's President, will be based in offices and
showrooms located at Swank's New York headquarters.

John Tulin, Chairman of the Board and Chief Executive Officer of Swank,
said, "We could not be any happier with our new partnership with Style
365. Swank has long been the resource of choice for men's accessories.
We've been actively seeking the right platform for our re-entry into the
woman's fashion accessories market. Style 365 provides that opportunity.
We're confident that their creative talent and specialty chain expertise
combined with our retail and licensing partnerships will create a
formidable team enabling us to pursue a variety of attractive growth
opportunities. Elisa and Nicole have proven their ability to develop
exciting, trend right merchandise. Now, with their design and sales team
under our umbrella, we look forward to becoming a strong player in the
women's belt business."

Forward-Looking Statements

Certain of the preceding paragraphs contain forward-looking statements,
which are based upon current expectations and involve certain risks and
uncertainties. Under the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, readers should note that these statements
may be impacted by, and the Company's actual performance and results may
vary as a result of, a number of factors including general economic and
business conditions, continuing sales patterns, pricing, competition,
consumer preferences, and other factors.

Swank designs and markets men's jewelry, belts and personal leather goods.
The Company distributes its products to retail outlets throughout the
United States and in numerous foreign countries. These products, which are
known throughout the world, are distributed under the names "Kenneth
Cole", "Tommy Hilfiger", "Nautica", "Geoffrey Beene", "Claiborne",
"Guess?", "Buffalo David Bitton", "Tumi", "Chaps", "Donald Trump", "Ted
Baker", "Pierre Cardin", "US Polo Association", and "Swank". Swank also
distributes men's jewelry and leather items and women's belts to retailers
under private labels.

Contact:
Jerold R. Kassner
Swank, Inc.
Taunton, MA
508-977-2527

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