Yahoo!, Zillow.com and Trulia Adopt Common Real Estate Listings Data Standard

Universal Format Allows Fast and Simple Distribution of Listings
to Leading Real Estate Sites
SUNNYVALE, Calif. & SEATTLE & SAN FRANCISCO--(Business Wire)--Leading online real estate companies Yahoo! Real Estate,
Zillow.com(R), and Trulia.com today announced the adoption of a new
standard data format for the distribution of real estate listings
online. With this standard, real estate franchisors, brokers, multiple
listings services, and other listings providers will be able to
distribute their listings data to several of the leading real estate
sites in one common format, making it easier to get critical
information to consumers faster and more efficiently.

"Realtors know the Internet is a great way to promote their
listings. Already 80 percent of home searches start online," said
Steve Schultz, director of product management for Yahoo! Real Estate.
"But one of the biggest frustrations for publishers is complying with
multiple data formats to list their properties online. With this new
standard, it will be much easier for brokerages and listings providers
to distribute their listings in one format to the largest online real
estate companies."

In addition to Yahoo! Real Estate, Zillow and Trulia, several
other leading online real estate sites have agreed to adopt the
standard, including Homes.com, Homescape, Oodle, Point2 Technologies,
RealEstate.com, Vast.com, and vFlyer.

"It's to the advantage of everyone in the industry to adopt a
common publishing format," said Jorrit Van der Meulen, vice president,
partner relations at Zillow.com. "We want to make it as easy as
possible for our partners to get their listings in front of home
buyers."

The companies participating in the new standard will work in close
collaboration with the Real Estate Standards Organization to ensure
that the data specification interoperates with the Real Estate
Transaction Standard (RETS).

"Trulia has a history of working with brokers on listings
syndication and we're excited to join forces with other leading real
estate companies like Yahoo! Real Estate and Zillow to increase the
quality and quantity of listing information available to consumers
online," said Sami Inkinen, co-founder and COO of Trulia. "We want to
work with all relevant standards to save brokers' time and help them
concentrate their efforts on providing the services that home buyers
and sellers truly value."

The data feed specification will be based on the XML format and
will comprise all the requisite components of a listing, such as
address, price, square feet, beds, baths, and additional descriptions
of the home. Where as today, brokers and listings providers would need
to create upwards of a dozen different formats for one listing, the
new standard model will significantly reduce the amount of time spent
preparing the content for distribution online.

"The formation of this universal format will ultimately save our
respective franchise brands time and money," said Craig Cuyar, chief
information officer of the Realogy Franchise Group, whose CENTURY
21(R), Coldwell Banker(R), ERA(R) and Sotheby's International
Realty(R) brands will adopt the new standard listings feed format.
"The opportunity for such wide distribution of our listings is an
important facet of our marketing strategy. It's clear these partners
are attentive to the needs of our industry."

The participating companies plan to launch the standard feed
format later this year. Brokerages and other listings providers
interested in participating in this standard should contact the
following: feedstandard@yahoo-inc.com.

About Zillow

Zillow.com is an online real estate community where homeowners,
buyers, sellers, and real estate agents and professionals find and
share vital information about homes, for free. Launched in early 2006
with Zestimate(R) values and data on millions of U.S. homes, Zillow
has since opened the site to community input, data and dialogue,
including "Home Q&A." Zillow's goal is to help people become smarter
about real estate -- what homes are worth, what's for sale, and what
local experts have to say about real estate and individual homes. One
of the most-visited real estate Web sites, Zillow was the only online
company named by Advertising Age magazine to its 2006 "Marketing 50"
list of the most powerful consumer brands. Zillow is headquartered in
Seattle and has raised $87 million in funding.

About Trulia

Trulia, Inc. (http://www.trulia.com), a residential real estate
search engine and the fastest-growing U.S. real estate Web site, has
revolutionized online home search by offering a rich, intuitive user
experience that points consumers directly to listings on agent and
broker Web sites. By partnering with the real estate industry,
including 93 of the top 100 largest U.S. brokers, Trulia helps more
than 2.5 million unique visitors per month find information on homes
for sale using custom search criteria. The site also provides market
trends and neighborhood data at the hyper-local level, as well as
Trulia Voices, a real estate Q&A community, also enables consumers and
professionals to exchange information about their local markets. For
more information, go to www.trulia.com.

About Yahoo! Real Estate

Yahoo! Real Estate is one of the largest and fastest-growing real
estate Web sites in the market, having grown over 80 percent in the
last year, according to ComScore Media Metrix November 2007 rankings.
Yahoo! Real Estate provides users with one of the most comprehensive
sets of real estate information and listings, including new and
for-sale home listings, apartments for rent, home values, local
schools, detailed neighborhood overviews, and home mortgage rates.
Consumers can visit Yahoo! Real Estate at realestate.yahoo.com.

Yahoo! and the Yahoo! logo are trademarks and/or registered
trademarks of Yahoo! Inc. Zillow.com, Zillow and Zestimate are
registered trademarks of Zillow, Inc. All other names are trademarks
and/or registered trademarks of their respective owners.

Yahoo!
Jason Khoury, 408-349-3435
jkhoury@yahoo-inc.com
or
Zillow.com
Amanda Hoffman, 206-470-7167
press@zillow.com
or
Trulia
Christopher Downing, 415-551-9622
downing@flashpointpr.com

Copyright Business Wire 2008