Moniker.com Brokers Sale of Bored.com for US $4.5 Million

Second Multi-Million Dollar Sale for Moniker.com in 2008

POMPANO BEACH, Fla., Feb. 8 /PRNewswire/ -- Moniker
(http://www.moniker.com), an Oversee.net company and the leading provider of
Domain Asset Management(TM) services, today announced that it has successfully
brokered the sale of Bored.com for US $4 million and an associated portfolio
of 170 websites for US $500,000.
Bored.com was established in 1997 and today provides more than two million
visitors a month with solutions to the age-old question of what to do when you
are bored. The site serves as a portal linking to leading sites in music,
humor, gaming, quizzes & trivia, and more.
The sales agreement includes several assets associated with continuing the
current business model. The site will remain operational under its new owner,
JW Media. Other online properties currently being developed by JW Media
include BuyShoes.com and Campout.com.
A spokesman for JW Media said, "We've been waiting a long time for an
Internet property to challenge our creativity. Although there is a great deal
of competition out there with gaming, video, and entertainment sites, it is
our belief that Bored.com and Bored.tv will be a household name by 2009."
Through their purchase of Bored.com, JW Media will create a unique brand and
site which they say will rival the top entertainment sites on the web. "We
were raised on the Internet. This is not just a business endeavor for our
company, but also a passion. We will have a great time meeting our
demographics' needs."
According to figures available on Alexa.com, Bored.com has experienced
steady growth in traffic and page rank over the last three months, making it
an ideal target for advertisers looking to reach a diverse audience.
"Bored.com is a premier generic domain that has been developed into a site
that will attract both search and direct navigation visitors," said Monte
Cahn, co-founder and CEO of Moniker.com. "With thousands of sites linking
into Bored.com it has mass appeal to advertisers looking to reach an audience
who is seeking entertainment online."
About Moniker
Moniker, an Oversee.net company, is the leading provider of Domain Asset
Management(TM) services and a complete set of business services that provide
companies a single-point-of-access to help manage and maximize the value of
their domains. These services include name creation, registration,
acquisition, portfolio management, appraisal and escrow services, traffic
monetization and after-market sales -- all backed by unsurpassed customer
service and security.
With more than a decade of experience, Moniker is a top 10 domain
registrar, holds the industry's highest customer retention rate and pioneered
the industry's first domain appraisal formula. It is considered the
industry's premier marketplace to buy and sell domain names.
SOURCE Moniker

Erin E. Burke of Euro RSCG Worldwide PR, +1-212-367-6837,
Erin.Burke@eurorscg.com, for Moniker